Everyone loves to hear about solid returns when using new technology. The sandwich chain, Subway, is more than hitting its advertising mark by including weather patterns in its arsenal of data to pin point targeted ads to its customers.
The Subway sandwich chain boosted store traffic 31% by changing its ads to correspond with weather shifts. The company used artificial intelligence (AI) technology developed by International Business Machines called Weatherfx Footfall with Watson, a real-time signal-based targeting tool, to create dynamic ads for a foot-long sandwich promotion based on weather patterns, per an announcement. – link
Subway also saw a 53% reduction in campaign waste by having a more targeted approach using this method.
Two out of five (41%) CMOs surveyed by IBM said cognitive computing is going to have a huge effect on their companies in the next three to five years, behind cloud computing (59%), mobile solutions (64%) and Internet of Things (62%). – link
To make sense of such vast swaths of data, the solution uses AI—including machine learning and advanced cognitive computing—not only to ingest and interpret this information, but also to enable these triggers to continuously self-adjust as weather conditions change (link).
Check out the full article on Mobile Marketer.
The team behind Siri debuts its next-gen AI “Viv” at Disrupt NY 2016. This is some pretty amazing technology. Mixing natural language queries with applications is changing the way we use devices and technology.
Viv is an artificial intelligence platform that enables developers to distribute their products through an intelligent, conversational interface.
I can imagine all kinds of applications for this technology. Virtual concierge kiosks in restaurants, hotels, theme parks, etc.
In this blog post by Michael Bordash he shows how you can use IBM Web Mobile Push to turn the anonymous reader into a registered user. While this concept isn’t new, I think the simplicity of the IBM Web Mobile Push platform is what is key here. The Campaign manager and its ability to easily create custom events, logs, segments, and messages is what I think is so attractive with this solution. I have seen many platforms that allow this and very rarely is the administration of such campaigns so straightforward. In one of my earlier posts, “IBM Mobile Web Push in 90 seconds – The Sports Ticker App – Part 2“, I demonstrated creating a basic campaign in 90 seconds. Granted, I went pretty fast but I think you can see the value in the easy to use form and rules builder presented. I plan on creating more complex scenarios to show the flexibility and power of this platform.
You might want to also check out some of the premium options for the platform. Like Location – where you can dynamically create segments based on browser location and IP based location or the Weather based option which is a partnership with Wunderground weather service.