IBM’s Watson: Observe, Interpret, Evaluate, and Decide

IBM-Watson_logoWatson is a mystery to many and the casual observer thinks of Watson as a contestant on the popular TV game show Jeopardy where the super computer destroyed the human competition. This is one example application of Watson and what it is capable of.

 

Recently, Watson has been used in many industries to help humans make faster and even better decisions – like in marketing, supply chain, and health. A really good article I recently came across does an excellent job explaining in layman’s terms how this amazing technology works.

An IBM study found that 80 percent of the data out there — texts, tweets, blogs, articles, videos and even recorded sounds — cannot be understood by traditional programmatic computing. Watson is different: It translates this information into a form that is legible to its systems, and can therefore provide analytics based on these data points. – link

In case you haven’t seen Watson on Jeopardy, you can take some time to watch this video to see it in action. Just like Watson in for other industries, it was “taught” how to answer these questions. Processing the Jeopardy answer as described in the above article: Observing, Interpreting, Evaluating, and ultimately, Deciding.

Here are a few more areas where IBM is using Watson to help out different industries:

IBM® Watson™ Marketing Insights evaluates customer behavior by analyzing customer data that marketers provide. The results enable Watson Marketing Insights to predict likely changes in brand engagement, risk of leaving, and customer value. – link

IBM® Watson Commerce Insights empowers online and retail merchandisers, category managers, and marketers to manage their omni-channel business and customer engagement, both in-store and online. It is compatible with commerce, order management, and digital analytics platforms, giving broader visibility to business performance. – link

IBM Supply Chain Insights leverages Watson cognitive technology trained in supply chain to provide comprehensive visibility and insights across the entire supply chain. – link

IBM Watson Order Optimizer helps Omni-channel fulfillment practitioners in Retail leverage cognitive science to better understand their customers and drive real-time action. Through insight and analytics, they can make decisions, take actions, and build experiences that meet customer expectations and drive profitable business across digital and physical store channels. – link

Many of these offerings are represented in two video demonstrations my team put together to show how these solutions can help a B2C and B2B company operate with amazing efficiency. These are end to end demonstrations that show the breadth and depth of the Watson Customer Engagement platform.

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a Watson Customer Engagement Story: Omni-channel

In this video I show how Evan and the marketing team use the Watson Customer Engagement portfolio to successfully execute an omni-channel campaign.

We start with Evan working with his team to set up an SEO strategy, dynamic pricing to compete against Amazon, and create a dashboard to monitor the customer experience and the performance of the site in comparison with the other categories. Watch how Evan and his team quickly setup and execute this campaign and also see what the customer Katie experiences across the web channel, call center, her mobile application and then lastly the store assistant.

‪Lose the site, lose the fight‬

Flawless execution model. Lose the site, lose the fight. Great session delivered by Chris Stricklin from @AfterburnerInc. If you need a motivational speaker with a great story, these guys deliver. It may be my military background that attracts me to these guys but our sellers seemed to be pretty engaged and wowed throughout.

IBM to the power of YOU!

The valley of death is filled with the bones of those on the verge of victory who hesitated and perished. – Lou Gerstner