Many times you see a “top” whatever post and they post their opinion without much depth. I wanted to take a different approach with this top five an actually show how easy it is to do these things with a first class content management system like CoreMedia. So yes, it is long, but trust me when I say it is worth seeing.
I would also like anyone who is interested, to get with me and the CoreMedia team at IBM THINK 2019 and come see a live demo at our booth, discuss making your brand iconic, or if you simply want an introduction pop me an email at bob.alfe [at] coremedia.com and let’s meet at THINK!
If you would like to watch the individual demonstrations separately you can do so below:
Everyone loves to hear about solid returns when using new technology. The sandwich chain, Subway, is more than hitting its advertising mark by including weather patterns in its arsenal of data to pin point targeted ads to its customers.
The Subway sandwich chain boosted store traffic 31% by changing its ads to correspond with weather shifts. The company used artificial intelligence (AI) technology developed by International Business Machines called Weatherfx Footfall with Watson, a real-time signal-based targeting tool, to create dynamic ads for a foot-long sandwich promotion based on weather patterns, per an announcement. – link
Subway also saw a 53% reduction in campaign waste by having a more targeted approach using this method.
Two out of five (41%) CMOs surveyed by IBM said cognitive computing is going to have a huge effect on their companies in the next three to five years, behind cloud computing (59%), mobile solutions (64%) and Internet of Things (62%). – link
To make sense of such vast swaths of data, the solution uses AI—including machine learning and advanced cognitive computing—not only to ingest and interpret this information, but also to enable these triggers to continuously self-adjust as weather conditions change (link).
Are you having gross and net margin pressures in your industry? Having a hard time keeping pace with the competition? Take a look at this great interview Natalie Lamb, Vice President, Europe – Watson Customer Engagement, has with Paul Rodford, Finance Director at the Southern Cooperative, and learn how Paul and his team uses IBM’s Price Optimization offering to help them compete in a very competitive market.
In this episode of Partner Connect I introduce Stackla – a content discovery engine focused on user generated content. I also share a prototype video created by my colleague Rob Enright who does a fantastic job showing how easy it is to use Stackla and integrate it with Watson Content Hub.
Watson is a mystery to many and the casual observer thinks of Watson as a contestant on the popular TV game show Jeopardy where the super computer destroyed the human competition. This is one example application of Watson and what it is capable of.
Recently, Watson has been used in many industries to help humans make faster and even better decisions – like in marketing, supply chain, and health. A really good article I recently came across does an excellent job explaining in layman’s terms how this amazing technology works.
An IBM study found that 80 percent of the data out there — texts, tweets, blogs, articles, videos and even recorded sounds — cannot be understood by traditional programmatic computing. Watson is different: It translates this information into a form that is legible to its systems, and can therefore provide analytics based on these data points. – link
In case you haven’t seen Watson on Jeopardy, you can take some time to watch this video to see it in action. Just like Watson in for other industries, it was “taught” how to answer these questions. Processing the Jeopardy answer as described in the above article: Observing, Interpreting, Evaluating, and ultimately, Deciding.
Here are a few more areas where IBM is using Watson to help out different industries:
IBM® Watson™ Marketing Insights evaluates customer behavior by analyzing customer data that marketers provide. The results enable Watson Marketing Insights to predict likely changes in brand engagement, risk of leaving, and customer value. – link
IBM® Watson Commerce Insights empowers online and retail merchandisers, category managers, and marketers to manage their omni-channel business and customer engagement, both in-store and online. It is compatible with commerce, order management, and digital analytics platforms, giving broader visibility to business performance. – link
IBM Supply Chain Insights leverages Watson cognitive technology trained in supply chain to provide comprehensive visibility and insights across the entire supply chain. – link
IBM Watson Order Optimizer helps Omni-channel fulfillment practitioners in Retail leverage cognitive science to better understand their customers and drive real-time action. Through insight and analytics, they can make decisions, take actions, and build experiences that meet customer expectations and drive profitable business across digital and physical store channels. – link
Many of these offerings are represented in two video demonstrations my team put together to show how these solutions can help a B2C and B2B company operate with amazing efficiency. These are end to end demonstrations that show the breadth and depth of the Watson Customer Engagement platform.
In this video I show how Evan and the marketing team use the Watson Customer Engagement portfolio to successfully execute an omni-channel campaign.
We start with Evan working with his team to set up an SEO strategy, dynamic pricing to compete against Amazon, and create a dashboard to monitor the customer experience and the performance of the site in comparison with the other categories. Watch how Evan and his team quickly setup and execute this campaign and also see what the customer Katie experiences across the web channel, call center, her mobile application and then lastly the store assistant.