Alibaba just jumps ahead of everyone

Color shot of a young woman looking through some VR glasses, a device with which one can experience virtual reality on a mobile phone.

I have been talking about virtual reality shopping for a bit with my colleagues and Alibaba just confirmed the direction many are headed.

Alibaba spreads its wings into VR sector

“VR could enable customers to shop virtually on New York’s Fifth Avenue from the comfort of their own home,” said former Facebook engineer Zhao Haiping, who is on Alibaba’s GnomeMagic Lab team, in a press release.

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