I use the VoiceStorm mobile application powered by Dynamic Signal to share content throughout my social networks by scheduling posts a few days in advanced. Watch this video to learn how I use the application and how IBM uses it to amplify content throughout the social networks
There are a lot of tools out there that help you measure how effective a tweet is doing. Did you know Twitter added a nice analytic package for your tweets? Last year Twitter launched a new page where you can measure the effectiveness and engagement of your tweets. Here I present two options that can help you figure out how well your tweets are doing in your network.
The first option is the new Twitter activity page on the Twitter site itself. Just follow this link (https://analytics.twitter.com) to view your engagement levels. You can gauge three different categories: Tweets, Followers, and Twitter Cards. Here are some screen shots on what you can expect:
Although this could be considered “cheating” in the social world and I certainly do not condone automated social behavior, I do think NodeRED on BlueMix is very cool and easy to use and this is a fast, simple, and effective way to promote a given topic on Twitter.
What I did was create a flow in NodeRED to look for any Tweets that mention “bluemix” and the retweet that tweet to help promote BlueMix on Twitter. Here is the flow on BlueMix:
Check out my video below to see what each element in the flow does and how the application works. You can sign up on on the Codename: BlueMix beta today here to give this a try.
You are on your favorite social site and you search for something. The results come back and guess what? The top result has nothing to do with your search term nor does it even contain your search term.
In this scenario I searched for “IBM” on Twitter and it gave the “Top people” which was good, it was two IBM accounts. But then look at the first entry in the “Top Tweets” section. It’s a CISCO promoted tweet from two months ago and IBM is not even a word in the tweet or the content! I don’t know about you but this is very annoying to me. I know Twitter has to make money and CISCO and IBM are technology companies but really? What is even more interesting is if I search IBM many times I see totally different CISCO promotions.
So then I got thinking, maybe Twitter is using some kind of analytic engine to actually associate a CISCO tweet with IBM? Clearly it can’t be completely random, right? Is there no IBM partner or promoted IBM content that would surely show on Twitter before a CISCO tweet? Did CISCO purchase the promoted rights to the search term “IBM”?
There is a stigma in the social world where one regurgitates information. These are the people who re-tweet things carelessly and often not even reading the content of the Tweet. This specifically addresses Tweets with URL’s. Too often I see a great Tweet, open the URL and the content has nothing to do with the Tweet text. This is a form of phishing or spamming to get a click-through view. Here are some basic tips I try to follow:
- Stick to your Twitter ID persona. If your account is for sports as an example then only re-tweet sports information. Forwarding tweets for other topics may lose you some followers. My own ID is somewhat general but I “usually” stick to technology related material and throw in a bit of my personality now and then.
- Read the content! If there is a URL in the Tweet take some time to read the entire article before you re-tweet. Many people use “shock text” in tweets or article titles only to find out the actual content may be the opposite position or something entirely different that the title.
- Be social – don’t just re-tweet, engage. If there is an article then even post a comment on the article. Don’t just re-tweet, reply to the tweet with an observation or a simply “thanks for sharing” if you found it useful.
- Kids – be careful who you follow and what you say online. You never know what future employers or schools may dig that information up down the line.
- Follow your company guidelines! Be on the safe side if you are employed, state in your profile Tweets are my own and be careful about re-tweeting content that puts your company in a bad light. Re-tweeting and tweeting yourself are the same thing.
One of the features I love about the Twitter application for iPad and iPhone is the use of the hash tag. I follow a particular hash tag during events like #debates, #ibm, #survivor, etc. The applications on the iPhone and iPad under the Discover area allow you to follow the activity for that particular hash tag and quickly use that hash tag in your own posts. When you click the write icon you get the hash tag placed in the entry field automatically for you and highlighted. This is a big time saver and removes error, especially for large search terms or hash tags. Check out the screen shots below where I follow the hash tag #ibm and then click the write button.
Twitter help about Hashtags – link here.
Article – 5 Ways Your Business Should Use Twitter HashTags.
Here are my top five Twitter tips for the professional and casual Twitterer:
- Hash tags
Use at least one or two hash tags. Many sources on the net will say the most powerful aspect of Twitter is the hash tag and search. I have also read that readership starts to fall after two hash tags, so you can use three but I would not recommend going to four or more hash tags.
Whether you do it professionally or just for fun, be somewhat consistent with what you Tweet. If you need to have multiple Twitter Id’s then so be it. Be consistent with each account and you will attract like minded followers.
- Block Spammers
While having a lot of followers is good, make sure they are real followers. Many companies check to see who you follow and who follow you. If you have a lot of “let’s meet at a hotel” type of followers it does reflect on you. So I don’t have a ton of followers but I can say I block as many spam accounts as I can recognize.
- Be Social
Don’t just push information out to others, start a dialog, get involved, retweet things you really like and if you truly like it then favorite it. This will get you on Twitter lists – another way to get recognized in forums.
- Publicly thank!
Everyone likes a mention, make sure you thank people who re-tweet you or mention you. It’s part of being social in this online forum. If you get a new follower then you should seriously consider following them and thank them publicly!
Do you have a favorite tip of your own that you want to share?