Book Review: The New Rules of Marketing and PR

I tweeted about this book a couple of times while listening to it because the one liners inspired me to share immediately. I usually wait until I am completely done with a book before I even mention it just because I am never sure how good it will be by the end. This book, from the start, was perfectly on topic, great tips, and does a amazing job explaining this new era of marketing and PR. Even going pretty deep in explaining the success of Trump and his tweets. Controversial or not, social media gives the individual more power than any time before in our history. Thought leaders, writers, and video blogging has empowered an entire generation of kids to learn how to make a lot of money just being themselves and doing what they like. It’s the new dream , the “I want to be a baseball player when I grow up” terms used by my generation – now it’s “I want to be a YouTube star” or have my own “show“. I highly recommend to any company that is looking to grow a solid customer base, become involved with those customers, become a trusted advisor, and engage with them like never before – this is the book for you.

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Why your blog isn’t getting enough hits, top 8 tips!

I just read this blog post “7 Secrets to Effective Corporate Blogging” and I think this is also a great list for the regular bloggers like myself. As a matter of fact I guess I am doing their last tip right now by “stealing their idea” and adding to it, plus one more tip! I have been blogging for just over six years and I have seen a lot of hits on some posts and not nearly as many hits on other posts that I thought would be good reads. I have learned a lot over the years in this space and hopefully some of this information will be useful to other bloggers or newbies.

The biggest success in my opinion for any blog is the consistency of the content in the blog. This blog pretty much focuses on software development in many areas, collaboration, social, commerce, programming, administration, etc. basically whatever I do in my own time and my professional time around those areas. Over the years I have gained readers and lost readers.  I am definitely not an authority or generate 10,000 hits a day, or even a thousand hits a day in most cases; I do think I get enough readers to at least talk about what I think works.

So on to my “keys to success”, first and foremost get followers on Facebook, Twitter, LinkedIn, and any other site you have presence on. This will give you an opportunity to post your blog posts there. Many may find it annoying but many also look at those social networks to get news versus using a feed reader or visiting blogs individually.

Tip 1 – I find that scheduling posts between 4am and 5am Eastern Standard time is the best for me because I have many readers in Europe. Having your blog software automatically Tweet or share the post at that time is also a good idea. You want to promote your post URL between 8am and 10am in the different time zones. Studies have shown this is when most people read news on the internet.

Tip 2 – SEO can not be underestimated! Getting your post URL on the different social networks and then getting people to reply, like, Tweet or whatever will raise your SEO score on the search sites. A good example on my site are these two posts, they each get about 5-10 hits per day and a few are years old, the Eclipse preferences one was actually posted in 2007!

Tip 3 – Blog titles, very important. This particular post might get a lot of hits just for the title alone. The content may or may not work but hey, at least the title drove something. Many bloggers use “shock” titles to get a lot of hits but then the blog itself loses credibility over time.

Tip 4 – Stay consistent to your blogs purpose. Whether you blog about software or pickles make sure you stick to those guns. I use to post a lot of personal information in the beginning and found many liked it for the occasional read but it really didn’t build my readership. When I really focused on my specialty I started gaining hits.

Tip 5 – Use images and videos! Nothing makes a point like a picture or video. I may not be the most descriptive person with words so many times I just use a video or picture to help out. It also makes the blog itself a little more flashy. I may actually use too many pictures and videos…

Tip 6 – Your blogging software and the tools to effectively promote, attract, and publish your posts. It’s no secret I use WordPress as my blogging software. I used three different blogging software for this blog and eventually settled on WordPress. I feel the administration, the plugins, the templates, the community and the quality of the code is unparalleled in the free blogging software world. You can probably find “better” software but you will most likely have to pay for it or have it hosted.

Tip 7 – Promote, Promote, Promote. You have to have social presence and you have to promote your blog. Those Tweets, comments, mentions, likes, etc all work in your favor and could gain new readers. Use hash tags in Twitter so your post shows up in searches and other peoples lists. This is how you will gain new followers and readers.

Tip 8  – Comments are key. I actually lack in this space a lot. I don’t get a lot of comments on my blog because maybe I mostly post FYI or education like material. The better blogs out there actually get engagement from their community. I am always trying to get people to comment here but what I am finding now is most people comment on the social sites like Facebook, Twitter and LinkedIn. So thank you to all who comment on this blog!