In my latest Made Easy with CoreMedia video I show our new integration with Salesforce Marketing Cloud Journeys. In case you are not familiar with Journeys, take a look:
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand
In this demonstration I show how you can personalize content to customers in various Marketing Cloud Journeys. This is great for extreme personlizations like abandoned cart content, birthdays and anniversaries, and much much more.
In this video I show how we use a Birthday Journey with a coupon banner to show to a user who is part of the “Birthday Journey with Coupon” journey.
We also show how you can use the CoreMedia studio to easily control multiple personalized banners for several different journeys. Putting this powerful personalization capability in the hand of editors with zero programming… awesome.
I tweeted about this book a couple of times while listening to it because the one liners inspired me to share immediately. I usually wait until I am completely done with a book before I even mention it just because I am never sure how good it will be by the end. This book, from the start, was perfectly on topic, great tips, and does a amazing job explaining this new era of marketing and PR. Even going pretty deep in explaining the success of Trump and his tweets. Controversial or not, social media gives the individual more power than any time before in our history. Thought leaders, writers, and video blogging has empowered an entire generation of kids to learn how to make a lot of money just being themselves and doing what they like. It’s the new dream , the “I want to be a baseball player when I grow up” terms used by my generation – now it’s “I want to be a YouTube star” or have my own “show“. I highly recommend to any company that is looking to grow a solid customer base, become involved with those customers, become a trusted advisor, and engage with them like never before – this is the book for you.
Want to stay in tune with todays best marketing minds? Then you should visit IBM’s new THINK Marketing site and subscribe to its news letter to receive fresh thinking from the worlds greatest marketing minds. The site is highly visual, responsive and pretty cool to navigate. The site also has a Trending page to see what is most popular at that moment. And don’t forget to follow #THINKmarketing on Twitter!
Ever since Adobe and IBM announced their partnership, many have been asking “well which CMS should I pick?”. I am not going to cover Portal or WebSphere Content Management in this post, I am just going to stick with the partner solutions Adobe and Coremedia, so that will have to be for another day.
Now of course this is just my opinion and others may have a different opinion but this is in the world according to Bob.
I really don’t see this often and I have written here about being notified when inventory on a specific product is available for purchase. Well, today I saw an advertisement on Facebook (these guys are getting good) and decided to click on it. Unfortunately when I attempted to order the Marines Exclusive Under Armour MARINES Performance Tee it was not available. A side bar then popped up stating “Email When Available“, I clicked on it and got the dialog below. Well done MarineCorpsDirect, well done. Now let’s see how long it takes for me to get one…
I don’t often blog more than once a day, even write during the day for that matter but during lunch today I read this article and it got me thinking this really could be the next big thing in retail. Granted the article is for better health but how about this…
Today we see technologies that track you in the store based on your mobile phone or an application on the phone and even send coupons or offers to you. Well imagine this, retailers offer an automatic 10% off all their merchandise if you are “wearing their clothes or accessories“. Embedded technology in wearable gear and clothes will certainly spark many retailers to “reward” customers in the store that are wearing those clothes.
This means you don’t have to install an application, check into a store, or even have your phone on you (yeah, that’s kind of funny I know), to receive a loyalty discount. And talk about promoting loyalty – “just wear our clothes in our store and we will reward you at the register“.
How cool is this? I went on to the New York Times site and Ralph Lauren has a very cool multi-place advertisement for their The Dog Walk campaign that is a seamlessly connected video. The video is blurry because I didn’t want a massive file but I think you will get the picture.
A very interesting graphic from LUMA Partners (LUMAscape) was recently published. You will notice pretty much all of IBM’s recent acquisitions (in the last 3 or so years) are on this graphic. This is in my opinion a validation of the IBM’s Smarter Commerce strategy as their products become more and more integrated. Having a single company with best of breed technologies integrated and supported by one company makes this landscape a bit more consumable and less daunting.