B2B digital experience made easy! With our connectors into the eCommerce platform, CoreMedia enables editors to create custom digital experiences for their B2B partners. B2C and B2B are the same, shouldn’t your digital experience platform give you the same capabilities regardless of your business model? See how your B2B sites can be iconic with CoreMedia Studio.
Are you ready to hear how you can move forward with IBM Commerce? Do you have questions about your options for maximizing your investment? If so, join Brent Murray from CoreMedia and Rick Miller from Zilker in this 30 minute webinar and hear how your brand can be iconic with IBM Commerce, CoreMedia and Zilker!
Seize the Opportunity to Maximize your IBM Commerce Investment
Thur Jun 20, 2019 • 1-1:30 pm Eastern
Investing in IBM’s eCommerce platform was smart. But the recent divestiture of WebSphere Commerce to HCL likely raises some questions. What can you do to keep your WebSphere Commerce investment on track and moving forward?
Join CoreMedia and Zilker for this exclusive 30-minute webinar and we’ll walk you through everything you need to know to transform your customer experiences with advanced brand management and turn disruption into opportunity.
Yes, supporting WebSphere Commerce sites as a marketer or merchandiser can not only be easy but it can be fun! If you are at THINK2019 come by our booth #616 and see an amazing demonstration or ask us what we think is the best path for your WebSphere Commerce implementation. If you can’t make it to our booth or set up a meeting with me and the team then take a look at this short video series and see how easy eCommerce and Content can be managed in a single studio – the CoreMedia Content Cloud.
So you are evaluating your eCommerce digital strategy. You want to continue to have a best of breed eCommerce digital strategy. You know your options, but what if you could see your options, live, on stage, at THINK? If you are an IBM Commerce customer and you are at THINK 2019 you can’t miss this session…
Going to IBM THINK in San Fran next week? If so, then keep reading!
Integration between the eCommerce Catalog and the content management system is a must if you want to #beIconic and make your channel a seamless shopping experience blended with content.
In this video I show the top reasons why CoreMedia is your best bet when it comes to integration with eCommerce systems. The integration shown is with IBM Commerce or also known as Watson Commerce and might possibly become HCL Commerce, so much of what I wrote in the previous post (Get the most out of your IBM Commerce investment) is demonstrated in this video.
Many times you see a “top” whatever post and they post their opinion without much depth. I wanted to take a different approach with this top five an actually show how easy it is to do these things with a first class content management system like CoreMedia. So yes, it is long, but trust me when I say it is worth seeing.
I would also like anyone who is interested, to get with me and the CoreMedia team at IBM THINK 2019 and come see a live demo at our booth, discuss making your brand iconic, or if you simply want an introduction pop me an email at bob.alfe [at] coremedia.com and let’s meet at THINK!
If you would like to watch the individual demonstrations separately you can do so below:
- Shoppable Video
- Image Maps (Shoppable Images) & Localization
- Controlling In-Store Displays (LCD’s, TV’s) with CoreMedia Studio
- eCommerce Catalog Integration
- Alternate Content On the Product Display Page
5 years ago I worked closely with CoreMedia(CM) as an IBM partner to produce a really compelling video series showing off the many integration points they had with IBM WebSphere Commerce.
The integrations to this day are excellent and can bring new life to your eCommerce investment. The series points out tight integrations with eMarketing Spots, Promotions, segments, and the catalog. Federating search results and even showing full asset management for all of your channels.
Today, the asset library in Coremedia studio has tight integration with the eCommerce back end. Product content, eMarketing Spots, and promotions show up just like any other asset:
Like many companies, there are a lot of questions to be asked and while there are many questions, you actually have just as many options. The great news is CoreMedia Content Cloud works with IBM WebSphere Commerce v7 and before just fine. Re-invent your eCommerce experience for your customers with a first class content management system that is built for eCommerce and omni-channel. Let’s look at a few options you have (in my opinion, others may argue):
Option #1 – Leverage current investment
So you have invested years in your IBM Commerce platform and are not ready to throw it away but you are missing out on a complete omni-channel brand management experience.
Meaning, you want to be able to control image crops per device and management content across all channels in a single tool.
The good news is, you can still #beIconic and have true omni-channel brand management with CoreMedia Content Cloud. As we showed at NRF, this includes controlling content from a single CM Cloud for in store displays, web, mobile, billboards (yes, the ones on the road), and much more. It also includes things like inventory controlled content, shoppable videos, and shoppable images. So don’t fret, you have an option to bring in a first class CMS with your existing IBM Commerce investment – CoreMedia Content Cloud!
Look at how simple you can make a banner inventory aware – which means it automatically removes the shoppable product from the image map so the user doesn’t attempt to add it to the cart, only to find there is no inventory!
Option #2 – Lift and shift to v9 or v8
Believe it or not, you can actually lift and shift your current WebSphere Commerce v6 and v7 store front onto a newer release. There may be some initial effort and the effort becomes larger as your version goes further back, however, if you are on v7 FP 8, the lift and shift is actually very easy. The move, along with bringing in CoreMedia, will greatly enhance your platforms technology and usability for your eCommerce admins and marketing teams. You will not be able to take advantage of the new technologies in v9 immediately but it will be a start and you can immediately start supporting an omni-channel CMS strategy CoreMedia Content Cloud.
Option #3 – You are moving eCommerce platforms
There is always the option to move on to another platform, and the good news there is the CoreMedia Content Cloud has very tight integrations with many eCommerce platforms. As a matter of fact, moving to an omni-channel brand management strategy means the eCommerce platform almost becomes comodotized. CoreMedia studio gives you the flexibility to move to any of the major platforms with very little disruption in your CMS and workflows.
Click on the eCommerce platform below to learn more or send me an email bob.balfe [at] coremedia.com to arrange a meeting.
- Salesforce Commerce Cloud
- SAP Commerce Cloud
- WebSphere Commerce
- Spryker Commerce OS
If you have a home grown eCommerce system you are also in luck! The flexibility of the CoreMedia Content Cloud’s eCommerce Hub accounts for even the most custom, home grown solutions. Click here to learn more for how you can use CoreMedia to make the most out of your current investment.
If you missed the amazing demo that sent shockwaves at NRF then you are in luck, because the exact same demonstration was given at DMEXCO 2018 a few months prior and we have a really good recording of that demo on YouTube. Take 8 minutes and watch this video and you will be impressed, let me know what you think in my comments below!
B2B can be antiqauted and even complicated, but not with IBM WebSphere Commerce…
So you have probably heard about Watson Campaign Automation, but have you seen the new cool user interface or the new artificial intelligence powered Watson assistance?