As promised, in this post I will share the code I have on my WordPress blog to have it enabled with the Reactor code. You can download the code snippets directly from GitHub or follow the instructions below to insert the code into your Twenty Eleven Theme.
Earlier this month I put a spot on my blog header that shows some key articles, links, or messages I think are important to my readers. I used a bit of jQuery and four campaigns running in the IBM Mobile Web Push Reactive Campaign Manager to have this dynamic content provided.
The different lines of text are changed every five seconds using jQuery animation. I have tracked the stats of these campaigns over the past month to see how well this area on my blog is noticed by my readers. Since the header shows on every page, including single posts, it is definitely getting a lot of exposure. The results however, are not as good as one (me) might have thought.
As you can see from the chart for roughly 20 days I had just over 3,000 unique visitors with over 12,000 notifications triggered and only 9 notifications clicked. That results in 0.07 percent click-through rate. Now, because it is a blog and my readers probably have already read some of the things in my campaigns, I can understand the lack of click-through rates. I can also use the report tool to see the performance by campaign, for instance, my top performing link was the “Promote GreenWheels” campaign that was a simple line of text:
Have you seen the GreenWheels demo yet? Watch it here.
This campaign had a click-through rate of 0.12 percent – woo hoo!
What I plan on doing going forward is linking to other content on the internet I find interesting and see how that works. The great thing about using the Reactor API’s is I never write code and just use the campaign manager tool to push new content to the header.
These are the four campaigns currently running:
You can get started pretty easily with IBM Mobile Web Push with the 30 day trial – click here to start your trial today.
Stay tuned for my next blog where I share the code I used in my WordPress site!
In this video I show how I integrated IBM Mobile Web Push and WebSphere Commerce using basic jQuery and a few marketing campaigns to target product categories. There will be an article on developerWorks published soon, walking you through this implementation so stay tuned for that. If you have any questions please let me know!
Many marketing platforms offer advertisement placement within the layout of the web site. eCommerce solutions (like WebSphere Commerce) even offer powerful precision marketing engines to personalize content inside of widgets or espots within the layout of the page. I have five reasons why you would use a marketing tool like IBM Mobile Web Push for your site that will enable marketing beyond the page layout:
- You get an out of the box “inbox” of the offers you have received. The marketing person can even control whether to send the offer as a popup message or directly to the inbox.
- The inbox can easily be customized as there are API’s to the offer data store – I am thinking jQuery or Dojo for a really cool experience.
- You can send customer and page data to the Reactor server which gives the marketing person the ability to isolate offers specific pages and shoppers on the site
- You can completely customize the offer user interface – ie. have a popup in the middle of the screen, a slide in to the right, left, bottom, or top of the site.
- You can create custom events for tracking, analytics, and custom messaging.
In this blog post by Michael Bordash he shows how you can use IBM Web Mobile Push to turn the anonymous reader into a registered user. While this concept isn’t new, I think the simplicity of the IBM Web Mobile Push platform is what is key here. The Campaign manager and its ability to easily create custom events, logs, segments, and messages is what I think is so attractive with this solution. I have seen many platforms that allow this and very rarely is the administration of such campaigns so straightforward. In one of my earlier posts, “IBM Mobile Web Push in 90 seconds – The Sports Ticker App – Part 2“, I demonstrated creating a basic campaign in 90 seconds. Granted, I went pretty fast but I think you can see the value in the easy to use form and rules builder presented. I plan on creating more complex scenarios to show the flexibility and power of this platform.
You might want to also check out some of the premium options for the platform. Like Location – where you can dynamically create segments based on browser location and IP based location or the Weather based option which is a partnership with Wunderground weather service.