A great marketing and customer dialog example!

princess_house_crystal_heritage_water_goblet_P0000075358S0690T2It was a cold winter night as I went into the garage and retrieved the almost empty Princess House Crystal Truffle bowl my mother left with the a small amount of the tasty dessert remaining. I picked up the expensive bowl and realized there was a crack almost all the way around it, my heart sank as I realized I now have to call mom…

Ok, enough with the dramatics! After much searching I went online and found a replacement site to order the 15+-year-old bowl. Of course the sticker shock was not enough but searching for a long time frustrated me even more. Eventually I was able to find it and order it.

Today, in my email, I received from the company I ordered it from a list of crystal replacements that have the same pattern. These are pretty hard to find and to know they are now in stock is great news. The email had a list with the price and in stock inventory of the pieces.

Special Note – The following is a sample of hard-to-find pieces
                      in this pattern that have just arrived, and that
                      are available while supplies last. (Our entire
                      inventory in this pattern is listed immediately
                      below this “newly arrived” section.)


Personal Email – I’m not dead yet!

If I analyzed my daily personal behavior in the social world, email still plays a big part of that but it is slowly losing ground to Facebook and Twitter. The main thing I look for in email now is for things like shopping receipts, confirmations, and notifications from the social networks – for me, specifically LinkedIn and Facebook. They usually tell me someone sent me a message or commented on a post. So really, email is becoming more of a centralized place to get my “other” notifications from different software.It’s almost like email is my river of information…

I can’t say the same thing about work.

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Buyer’s Guide to SaaS E-mail

So I just got my Information Week and there is a great article in it called “Buyer’s Guide to SaaS E-Mail“.  You won’t see the nice comparison table in the online article – which is why I get the printed version – so I will attempt to explain a little of it here.  In a nutshell, IBM Lotus Live is the cheapest by far when you include the fact encryption is included for free.  It is tied for the lowest amount of free disk space (1 GB) with NaviSite but I am not entirely sure if that is a blocker for many.  What I am surprised is how many companies are trying to get into this game.  The table shows 10 players which include the usual cast (IBM, Microsoft, and Google) and of course 7 others, a couple other popular companies but most of which I have not heard of.  The author goes into some detail about Active Directory integration and how most SaaS providers will not offer it.  Interestingly enough, the article barely mentions IBM or Lotus but the chart clearly shows its one of the least expensive options.

You can learn more about Lotus Live and what it offers on the Lotus Live site.

Microsoft wins ’emotiflag’ patent, despite Lotus Notes precedent

Wow, this is nuts.  I know a lot of people/companies get bullshit patents but this takes the cake.

article – Microsoft wins ’emotiflag’ patent, despite Lotus Notes precedent