Three days after my 2019 predictions and Snapchat announces you can now find items in your videos and photos on Amazon and purchase them. It has already begun! Read more about this on TechCrunch and the project code named “Eagle”.
This is good news for IBM and while Gartner mentions Watson Commerce Insights for predictive merchandising and predictive search, I am not sure why it doesn’t include products like Dynamic Pricing – which is clearly stated as a primary initiative for most B2B sites by 2018. Analytic’s and augmented intelligence is a big area IBM is investing in and it ties closely with managing customers for both B2C and B2B sites. As stated in this report, by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. I don’t think products like IBM Predictive Customer Intelligence or Watson Customer Experience Analytics are well represented in this report and by next year there will be even more augmented intelligence features in the IBM suite. At some point, the Digital Commerce quadrant has to recognize these add-ons as a base part of doing business in this report and this year they should have clearly been listed as strengths in the industry.
Another area I think the report falls short on is order optimization. With more and more companies moving to buy on-line pick up in store or more specifically buy on-line ship from store, you are going to see more demand for order fulfillment optimization, something Watson Order Optimizer covers very well.
Some key messages from the report IBM is focusing on:
Be sure to join my colleagues and me in this webinar about a new cloud reference Architecture for eCommerce the Cloud Standards Customer Council have recently published.
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October 4, 2016 from 11:00am – 12:00pm ET / 8:00am – 9:00am PT
The Cloud Standards Customer Council has published a new reference architecture that details how to support e-Commerce solutions using cloud computing. The architecture describes the flows and relationships between business capabilities and architectural components for e-Commerce applications that use cloud computing infrastructure, platforms and/or services. This presentation will outline key considerations for building out advanced e-Commerce capabilities and determining how best to instantiate an e-Commerce system using private, public or hybrid cloud deployment models.
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You can also access the white paper here.
Next time you fee like bingeing on a video series you might want to check out the 68 IBM Commerce partners in this YouTube list. Break out the popcorn and open this list on your smart tv and just sit back and enjoy!
I have been talking about virtual reality shopping for a bit with my colleagues and Alibaba just confirmed the direction many are headed.
“VR could enable customers to shop virtually on New York’s Fifth Avenue from the comfort of their own home,” said former Facebook engineer Zhao Haiping, who is on Alibaba’s GnomeMagic Lab team, in a press release.
Fulfilling orders is a key element to any online presence and part of fulfilling is picking and packing the product to be ready for shipping. It is funny, this article is getting attention now but my colleagues and I have been demonstrating similar bar code scanners in our demonstrations for years. So to many I don’t think this is news but it’s certainly getting a lot of attention now. Check out some of the information in the article, it is a good read and it clearly shows you the direction people are going because of Amazon. They want to be better, faster and cheaper.
Global sales of mobile scanning devices used in warehouses reached about $850 million in 2015, up 33% since 2013, according to VDC Research. – link
The article really focus’s on the Zebra TC8000, which I think is pretty slick, but the editorial around the topic of shaving minutes off an operation is really the focus to most businesses, especially in the eCommerce world.
Check out the full article here.