So you are evaluating your eCommerce digital strategy. You want to continue to have a best of breed eCommerce digital strategy. You know your options, but what if you could see your options, live, on stage, at THINK? If you are an IBM Commerce customer and you are at THINK 2019 you can’t miss this session…
Going to IBM THINK in San Fran next week? If so, then keep reading!
5 years ago I worked closely with CoreMedia(CM) as an IBM partner to produce a really compelling video series showing off the many integration points they had with IBM WebSphere Commerce.
The integrations to this day are excellent and can bring new life to your eCommerce investment. The series points out tight integrations with eMarketing Spots, Promotions, segments, and the catalog. Federating search results and even showing full asset management for all of your channels.
Today, the asset library in Coremedia studio has tight integration with the eCommerce back end. Product content, eMarketing Spots, and promotions show up just like any other asset:
Like many companies, there are a lot of questions to be asked and while there are many questions, you actually have just as many options. The great news is CoreMedia Content Cloud works with IBM WebSphere Commerce v7 and before just fine. Re-invent your eCommerce experience for your customers with a first class content management system that is built for eCommerce and omni-channel. Let’s look at a few options you have (in my opinion, others may argue):
Option #1 – Leverage current investment
So you have invested years in your IBM Commerce platform and are not ready to throw it away but you are missing out on a complete omni-channel brand management experience.
Meaning, you want to be able to control image crops per device and management content across all channels in a single tool.
The good news is, you can still #beIconic and have true omni-channel brand management with CoreMedia Content Cloud. As we showed at NRF, this includes controlling content from a single CM Cloud for in store displays, web, mobile, billboards (yes, the ones on the road), and much more. It also includes things like inventory controlled content, shoppable videos, and shoppable images. So don’t fret, you have an option to bring in a first class CMS with your existing IBM Commerce investment – CoreMedia Content Cloud!
Look at how simple you can make a banner inventory aware – which means it automatically removes the shoppable product from the image map so the user doesn’t attempt to add it to the cart, only to find there is no inventory!
Option #2 – Lift and shift to v9 or v8
Believe it or not, you can actually lift and shift your current WebSphere Commerce v6 and v7 store front onto a newer release. There may be some initial effort and the effort becomes larger as your version goes further back, however, if you are on v7 FP 8, the lift and shift is actually very easy. The move, along with bringing in CoreMedia, will greatly enhance your platforms technology and usability for your eCommerce admins and marketing teams. You will not be able to take advantage of the new technologies in v9 immediately but it will be a start and you can immediately start supporting an omni-channel CMS strategy CoreMedia Content Cloud.
Option #3 – You are moving eCommerce platforms
There is always the option to move on to another platform, and the good news there is the CoreMedia Content Cloud has very tight integrations with many eCommerce platforms. As a matter of fact, moving to an omni-channel brand management strategy means the eCommerce platform almost becomes comodotized. CoreMedia studio gives you the flexibility to move to any of the major platforms with very little disruption in your CMS and workflows.
Click on the eCommerce platform below to learn more or send me an email bob.balfe [at] coremedia.com to arrange a meeting.
- Salesforce Commerce Cloud
- SAP Commerce Cloud
- WebSphere Commerce
- Spryker Commerce OS
If you have a home grown eCommerce system you are also in luck! The flexibility of the CoreMedia Content Cloud’s eCommerce Hub accounts for even the most custom, home grown solutions. Click here to learn more for how you can use CoreMedia to make the most out of your current investment.
If you missed the amazing demo that sent shockwaves at NRF then you are in luck, because the exact same demonstration was given at DMEXCO 2018 a few months prior and we have a really good recording of that demo on YouTube. Take 8 minutes and watch this video and you will be impressed, let me know what you think in my comments below!
This is good news for IBM and while Gartner mentions Watson Commerce Insights for predictive merchandising and predictive search, I am not sure why it doesn’t include products like Dynamic Pricing – which is clearly stated as a primary initiative for most B2B sites by 2018. Analytic’s and augmented intelligence is a big area IBM is investing in and it ties closely with managing customers for both B2C and B2B sites. As stated in this report, by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. I don’t think products like IBM Predictive Customer Intelligence or Watson Customer Experience Analytics are well represented in this report and by next year there will be even more augmented intelligence features in the IBM suite. At some point, the Digital Commerce quadrant has to recognize these add-ons as a base part of doing business in this report and this year they should have clearly been listed as strengths in the industry.
Another area I think the report falls short on is order optimization. With more and more companies moving to buy on-line pick up in store or more specifically buy on-line ship from store, you are going to see more demand for order fulfillment optimization, something Watson Order Optimizer covers very well.
Some key messages from the report IBM is focusing on:
- IBM is a Leader, based on its product functionality, ability to support B2C and B2B business models, and its supporting ecosystem of applications that connect to its commerce platform across the globe.
- IBM maintains an extensive set of partners in the digital commerce ecosystem, which was highly thought of by its reference customers — all scored it “very high” or “outstanding.”
- By 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure, price and quote tools to dynamically calculate and deliver product pricing.
- By 2020, 25% of leading online sellers will have enabled first-generation “commerce that comes to you” capabilities.
- By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
Be sure to join my colleagues and me in this webinar about a new cloud reference Architecture for eCommerce the Cloud Standards Customer Council have recently published.
Click here to register for the webinar.
WEBINAR: CLOUD CUSTOMER ARCHITECTURE FOR E-COMMERCE
October 4, 2016 from 11:00am – 12:00pm ET / 8:00am – 9:00am PT
The Cloud Standards Customer Council has published a new reference architecture that details how to support e-Commerce solutions using cloud computing. The architecture describes the flows and relationships between business capabilities and architectural components for e-Commerce applications that use cloud computing infrastructure, platforms and/or services. This presentation will outline key considerations for building out advanced e-Commerce capabilities and determining how best to instantiate an e-Commerce system using private, public or hybrid cloud deployment models.
Register today for the webinar!
You can also access the white paper here.