I was completely impressed with the size and quality of DMEXCO in Cologne Germany this past week. The conference only lasted two days and to be honest I think that is more than enough time. The place was jam packed with traffic both days and our booth was pretty active most of the time. This conference is comparable (if not larger) than NRF or Shop.org with over 35,000 people in attendance. One of the things I found interesting was the attendees really understood Cloud and Commerce, the level of technical questioning was right on par with the other conferences and in some cases deeper.I did two sessions (twice, one each day); one session was IBM’s Commerce on Cloud introduction and the other was From Insight to Action with Commerce Insights.
The building was massive, I honestly could not believe how many vendors and sessions were there. There were even camp fires!
At the IBM booth we had a mini-theater area where our business partners, CPP Studios, designed a custom shoe interface on top of WebSphere Commerce. Customers could walk up, design/paint their shoe, have it published to a WebSphere Commerce online store for sale and then print a picture of their design.
You can watch the full video of me creating this shoe here: