In my latest Made Easy with CoreMedia video I show our new integration with Salesforce Marketing Cloud Journeys. In case you are not familiar with Journeys, take a look:
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand
In this demonstration I show how you can personalize content to customers in various Marketing Cloud Journeys. This is great for extreme personlizations like abandoned cart content, birthdays and anniversaries, and much much more.
In this video I show how we use a Birthday Journey with a coupon banner to show to a user who is part of the “Birthday Journey with Coupon” journey.
We also show how you can use the CoreMedia studio to easily control multiple personalized banners for several different journeys. Putting this powerful personalization capability in the hand of editors with zero programming… awesome.
I don’t think the genie in Aladdin can do something this cool so quickly. You might be thinking, well… I have been able to save Word documents to HTML since 2000 and my answer would be “yes, but can you save it with streamlined HTML into a content management system and retain the rich text and images?”.
One of the frustrating pieces about the HTML Microsoft Word generates is that it’s filled with all kinds of nonsense tags and CSS, it’s barely legible. Case in point is this is the HTML for the article referenced in the video that Microsoft Word generates:
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#3E3D3D;
mso-ansi-language:EN-US;mso-fareast-language:DE'>In Speed Flying and Speed
Riding, everything happens VERY fast.<o:p></o:p></span></b></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
font-family:"VarelaRegular",serif;mso-fareast-font-family:"Times New Roman";
mso-bidi-font-family:"Times New Roman";color:#3E3D3D;mso-ansi-language:EN-US;
mso-fareast-language:DE'>It makes sense to build a solid foundation of glider
control skills in a slower, more forgiving aircraft before you move to the big
time. Even a single day lesson will teach you valuable lessons about our
incredible aircraft and you will experience the magic of flight for the first
time. To get started just visit one of the speed riding schools in Chamonix and
That same document imported into CoreMedia has this around the same block:
The other aspect is just getting the document into your CMS with all of the images properly uploaded and referenced in the article can also be a challenge.
In this video, watch how easy it is to take an MS Word document and import it into CoreMedia Studio; preserving the rich text and images and using the CoreMedia Studio to fix the various crop renderings of the teasers across the social channels.
So you are evaluating your eCommerce digital strategy. You want to continue to have a best of breed eCommerce digital strategy. You know your options, but what if you could seeyour options, live, on stage, at THINK? If you are an IBM Commerce customer and you are at THINK 2019 you can’t miss this session…
5 years ago I worked closely with CoreMedia(CM) as an IBM partner to produce a really compelling video series showing off the many integration points they had with IBM WebSphere Commerce.
The integrations to this day are excellent and can bring new life to your eCommerce investment. The series points out tight integrations with eMarketing Spots, Promotions, segments, and the catalog. Federating search results and even showing full asset management for all of your channels.
Today, the asset library in Coremedia studio has tight integration with the eCommerce back end. Product content, eMarketing Spots, and promotions show up just like any other asset:
Like many companies, there are a lot of questions to be asked and while there are many questions, you actually have just as many options. The great news is CoreMedia Content Cloud works with IBM WebSphere Commerce v7 and before just fine. Re-invent your eCommerce experience for your customers with a first class content management system that is built for eCommerce and omni-channel. Let’s look at a few options you have (in my opinion, others may argue):
Option #1 – Leverage current investment
So you have invested years in your IBM Commerce platform and are not ready to throw it away but you are missing out on a complete omni-channel brand management experience.
Meaning, you want to be able to control image crops per device and management content across all channels in a single tool.
The good news is, you can still #beIconic and have true omni-channel brand management with CoreMedia Content Cloud. As we showed at NRF, this includes controlling content from a single CM Cloud for in store displays, web, mobile, billboards (yes, the ones on the road), and much more. It also includes things like inventory controlled content, shoppable videos, and shoppable images. So don’t fret, you have an option to bring in a first class CMS with your existing IBM Commerce investment – CoreMedia Content Cloud!
Look at how simple you can make a banner inventory aware – which means it automatically removes the shoppable product from the image map so the user doesn’t attempt to add it to the cart, only to find there is no inventory!
Option #2 – Lift and shift to v9 or v8
Believe it or not, you can actually lift and shift your current WebSphere Commerce v6 and v7 store front onto a newer release. There may be some initial effort and the effort becomes larger as your version goes further back, however, if you are on v7 FP 8, the lift and shift is actually very easy. The move, along with bringing in CoreMedia, will greatly enhance your platforms technology and usability for your eCommerce admins and marketing teams. You will not be able to take advantage of the new technologies in v9 immediately but it will be a start and you can immediately start supporting an omni-channel CMS strategy CoreMedia Content Cloud.
Option #3 – You are moving eCommerce platforms
There is always the option to move on to another platform, and the good news there is the CoreMedia Content Cloud has very tight integrations with many eCommerce platforms. As a matter of fact, moving to an omni-channel brand management strategy means the eCommerce platform almost becomes comodotized. CoreMedia studio gives you the flexibility to move to any of the major platforms with very little disruption in your CMS and workflows.
Click on the eCommerce platform below to learn more or send me an email bob.balfe [at] coremedia.com to arrange a meeting.
If you have a home growneCommerce system you are also in luck! The flexibility of the CoreMedia Content Cloud’s eCommerce Hub accounts for even the most custom, home grown solutions. Click here to learn more for how you can use CoreMedia to make the most out of your current investment.
If you missed the amazing demo that sent shockwaves at NRF then you are in luck, because the exact same demonstration was given at DMEXCO 2018 a few months prior and we have a really good recording of that demo on YouTube. Take 8 minutes and watch this video and you will be impressed, let me know what you think in my comments below!
B2B eCommerce is very unique in that you get contracted pricing and in some cases even a filtered catalog of products based on your contract. You might also get some other B2B goodies like requisition lists, re-ordering, and even “buy on behalf of” but generally, the site shopping experience is almost identical to a B2C site, or at least it should be…
Differentiating yourself as a luxury brand is almost a necessity today if you want to stay in business. Managing the digital store experience across all channels should be able to be controlled using a single tool. This demonstration Coremedia did at DMEXCO 2018 in Europe is very impressive. With its physical layout of 5 giant flat screen televisions shadowing the main stage, they show the content variants the Coremedia Studio allows you to control for the various devices accessing the site.
Yep, continues to be one of my favorite integrations with our Commerce engine. This is a first class CMS that is best in class and the integrations with IBM Commerce are like none other. They have extremely tight integrations with IBM Commerce, giving merchandisers and marketers a seamless administration of their entire eCommerce site from learning to purchasing, this single CMS does it all.
Using CoreMedia, marketing teams can now publish promotional pages, inspirational guides, enhanced product detail pages and thematic microsites – all with no IT involvement. – link
If you are not familiar with these integrations, you might want to check out the video series I did with Coremedia to show how cool it can be to run an eCommerce site.