B2B and B2C sites will become indistinguishable

B2B eCommerce is very unique in that you get contracted pricing and in some cases even a filtered catalog of products based on your contract. You might also get some other B2B goodies like requisition lists, re-ordering, and even “buy on behalf of” but generally, the site shopping experience is almost identical to a B2C site, or at least it should be…

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The secret weapon of Luxury brands, can your CMS do this?

Differentiating yourself as a luxury brand is almost a necessity today if you want to stay in business. Managing the digital store experience across all channels should be able to be controlled using a single tool. This demonstration Coremedia did at DMEXCO 2018 in Europe is very impressive. With its physical layout of 5 giant flat screen televisions shadowing the main stage, they show the content variants the Coremedia Studio allows you to control for the various devices accessing the site.

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Using CoreMedia, clients have reduced their time-to-web by 75%

Yep, continues to be one of my favorite integrations with our Commerce engine. This is a first class CMS that is best in class and the integrations with IBM Commerce are like none other. They have extremely tight integrations with IBM Commerce, giving merchandisers and marketers a seamless administration of their entire eCommerce site from learning to purchasing, this single CMS does it all.

Using CoreMedia, marketing teams can now publish promotional pages, inspirational guides, enhanced product detail pages and thematic microsites – all with no IT involvement. – link

If you are not familiar with these integrations, you might want to check out the video series I did with Coremedia to show how cool it can be to run an eCommerce site.

You can watch the entire series here: link

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Speaking German could be complicated, your CMS doesn’t have to be

CoreMedia has a pretty funny series of videos of people like me (horrible German speakers) attempting to pronounce ridiculously long German words and then try to figure out what that word means. I actually did about 5 of these things and they pick the one that means “demo“, how fitting. 🙂 NRF is so fun, thanks guys!  Make sure you check out CoreMedia and their awesome CMS solution that integrates with Watson Commerce and the Watson API’s.

In case you don’t remember, I did a Partner Connect video with CoreMedia where we showed off their Watson API integrations:

CoreMedia’s Advanced Digital Asset Management with WebSphere Commerce

I had the pleasure of seeing this demonstration at Amplify in Tampa this year and I was immediately impressed with what CoreMedia has accomplished. I am just amazed that every year CoreMedia seems to provide an amazingly easy to use digital experience integrated with the IBM Commerce platform.

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Homebase hits home run with WebSphere Commerce and Coremedia

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Homebase in the United Kingdom went live at the end of last year with their new site built on WebSphere Commerce, Coremedia LiveContext, and the Bloomreach search plugin. In May, at the Amplify conference, Rachael Jones from Homebase spoke about the results their new site has brought in and the figures are outstanding:

• Average Order Amount vs. previous period last year: 8% increase
• Sales based on SEO increased vs. previous period last year:
17% increase
• Traffic to website vs. previous period last year:
36% increase
• Multi-channel sales (mobile optimization):
60% increase

If the sales numbers are not enough, Coremedia has transformed the way the different teams work on the site, offering a full collaboration suite centralized on Coremedia’s content management.. Barriers between business, creative, and IT teams were removed so all can now collaborate directly in CoreMedia. This also freed a lot of time for creative to undertake more strategic initiatives.

Search landing pages are managed in WebSphere Commerce and augmented by content from Coremedia. This is a prime example of which I spoke about in my previous post where Coremedia supports all three options for “owning the glass”. This enables the business users to get an optimum experience in the tools that make the most sense for the job. This also enables the site to promote specific content for search terms, for instance, if the shopper searches for “drills“, Homebase can now easily show promotions related to drills or specific brands of drills like Black & Decker.

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Brand sites like Dulux Paint are now much easier to realize. This drives revenue for Homebase because partners pay for this sponsored content.

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Adobe, Coremedia, and WebSphere Commerce

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Ever since Adobe and IBM announced their partnership, many have been asking “well which CMS should I pick?”. I am not going to cover Portal or WebSphere Content Management in this post, I am just going to stick with the partner solutions Adobe and Coremedia, so that will have to be for another day.

Now of course this is just my opinion and others may have a different opinion but this is in the world according to Bob.

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