So you are evaluating your eCommerce digital strategy. You want to continue to have a best of breed eCommerce digital strategy. You know your options, but what if you could see your options, live, on stage, at THINK? If you are an IBM Commerce customer and you are at THINK 2019 you can’t miss this session…
Integration between the eCommerce Catalog and the content management system is a must if you want to #beIconic and make your channel a seamless shopping experience blended with content.
5 years ago I worked closely with CoreMedia(CM) as an IBM partner to produce a really compelling video series showing off the many integration points they had with IBM WebSphere Commerce.
The integrations to this day are excellent and can bring new life to your eCommerce investment. The series points out tight integrations with eMarketing Spots, Promotions, segments, and the catalog. Federating search results and even showing full asset management for all of your channels.
Today, the asset library in Coremedia studio has tight integration with the eCommerce back end. Product content, eMarketing Spots, and promotions show up just like any other asset:
Like many companies, there are a lot of questions to be asked and while there are many questions, you actually have just as many options. The great news is CoreMedia Content Cloud works with IBM WebSphere Commerce v7 and before just fine. Re-invent your eCommerce experience for your customers with a first class content management system that is built for eCommerce and omni-channel. Let’s look at a few options you have (in my opinion, others may argue):
Option #1 – Leverage current investment
So you have invested years in your IBM Commerce platform and are not ready to throw it away but you are missing out on a complete omni-channel brand management experience.
Meaning, you want to be able to control image crops per device and management content across all channels in a single tool.
The good news is, you can still #beIconic and have true omni-channel brand management with CoreMedia Content Cloud. As we showed at NRF, this includes controlling content from a single CM Cloud for in store displays, web, mobile, billboards (yes, the ones on the road), and much more. It also includes things like inventory controlled content, shoppable videos, and shoppable images. So don’t fret, you have an option to bring in a first class CMS with your existing IBM Commerce investment – CoreMedia Content Cloud!
Look at how simple you can make a banner inventory aware – which means it automatically removes the shoppable product from the image map so the user doesn’t attempt to add it to the cart, only to find there is no inventory!
Option #2 – Lift and shift to v9 or v8
Believe it or not, you can actually lift and shift your current WebSphere Commerce v6 and v7 store front onto a newer release. There may be some initial effort and the effort becomes larger as your version goes further back, however, if you are on v7 FP 8, the lift and shift is actually very easy. The move, along with bringing in CoreMedia, will greatly enhance your platforms technology and usability for your eCommerce admins and marketing teams. You will not be able to take advantage of the new technologies in v9 immediately but it will be a start and you can immediately start supporting an omni-channel CMS strategy CoreMedia Content Cloud.
Option #3 – You are moving eCommerce platforms
There is always the option to move on to another platform, and the good news there is the CoreMedia Content Cloud has very tight integrations with many eCommerce platforms. As a matter of fact, moving to an omni-channel brand management strategy means the eCommerce platform almost becomes comodotized. CoreMedia studio gives you the flexibility to move to any of the major platforms with very little disruption in your CMS and workflows.
Click on the eCommerce platform below to learn more or send me an email bob.balfe [at] coremedia.com to arrange a meeting.
- Salesforce Commerce Cloud
- SAP Commerce Cloud
- WebSphere Commerce
- Spryker Commerce OS
If you have a home grown eCommerce system you are also in luck! The flexibility of the CoreMedia Content Cloud’s eCommerce Hub accounts for even the most custom, home grown solutions. Click here to learn more for how you can use CoreMedia to make the most out of your current investment.
If you missed the amazing demo that sent shockwaves at NRF then you are in luck, because the exact same demonstration was given at DMEXCO 2018 a few months prior and we have a really good recording of that demo on YouTube. Take 8 minutes and watch this video and you will be impressed, let me know what you think in my comments below!
B2B eCommerce is very unique in that you get contracted pricing and in some cases even a filtered catalog of products based on your contract. You might also get some other B2B goodies like requisition lists, re-ordering, and even “buy on behalf of” but generally, the site shopping experience is almost identical to a B2C site, or at least it should be…
Differentiating yourself as a luxury brand is almost a necessity today if you want to stay in business. Managing the digital store experience across all channels should be able to be controlled using a single tool. This demonstration Coremedia did at DMEXCO 2018 in Europe is very impressive. With its physical layout of 5 giant flat screen televisions shadowing the main stage, they show the content variants the Coremedia Studio allows you to control for the various devices accessing the site.
Yep, continues to be one of my favorite integrations with our Commerce engine. This is a first class CMS that is best in class and the integrations with IBM Commerce are like none other. They have extremely tight integrations with IBM Commerce, giving merchandisers and marketers a seamless administration of their entire eCommerce site from learning to purchasing, this single CMS does it all.
Using CoreMedia, marketing teams can now publish promotional pages, inspirational guides, enhanced product detail pages and thematic microsites – all with no IT involvement. – link
If you are not familiar with these integrations, you might want to check out the video series I did with Coremedia to show how cool it can be to run an eCommerce site.
You can watch the entire series here: link
CoreMedia has a pretty funny series of videos of people like me (horrible German speakers) attempting to pronounce ridiculously long German words and then try to figure out what that word means. I actually did about 5 of these things and they pick the one that means “demo“, how fitting. 🙂 NRF is so fun, thanks guys! Make sure you check out CoreMedia and their awesome CMS solution that integrates with Watson Commerce and the Watson API’s.
Online retail is complicated. But your CMS doesn’t have to be. CoreMedia helps #ecommerce brands simplify complexity. Come see us at #NRF2018 – booth 2433 – to learn more. Thx to @bobbalfe for participating! pic.twitter.com/MKwaxFseJW
— CoreMedia (@CoreMedia_News) January 15, 2018
In case you don’t remember, I did a Partner Connect video with CoreMedia where we showed off their Watson API integrations:
I had the pleasure of seeing this demonstration at Amplify in Tampa this year and I was immediately impressed with what CoreMedia has accomplished. I am just amazed that every year CoreMedia seems to provide an amazingly easy to use digital experience integrated with the IBM Commerce platform.
Homebase in the United Kingdom went live at the end of last year with their new site built on WebSphere Commerce, Coremedia LiveContext, and the Bloomreach search plugin. In May, at the Amplify conference, Rachael Jones from Homebase spoke about the results their new site has brought in and the figures are outstanding:
• Average Order Amount vs. previous period last year: 8% increase
• Sales based on SEO increased vs. previous period last year: 17% increase
• Traffic to website vs. previous period last year: 36% increase
• Multi-channel sales (mobile optimization): 60% increase
If the sales numbers are not enough, Coremedia has transformed the way the different teams work on the site, offering a full collaboration suite centralized on Coremedia’s content management.. Barriers between business, creative, and IT teams were removed so all can now collaborate directly in CoreMedia. This also freed a lot of time for creative to undertake more strategic initiatives.
Search landing pages are managed in WebSphere Commerce and augmented by content from Coremedia. This is a prime example of which I spoke about in my previous post where Coremedia supports all three options for “owning the glass”. This enables the business users to get an optimum experience in the tools that make the most sense for the job. This also enables the site to promote specific content for search terms, for instance, if the shopper searches for “drills“, Homebase can now easily show promotions related to drills or specific brands of drills like Black & Decker.
Brand sites like Dulux Paint are now much easier to realize. This drives revenue for Homebase because partners pay for this sponsored content.
Ever since Adobe and IBM announced their partnership, many have been asking “well which CMS should I pick?”. I am not going to cover Portal or WebSphere Content Management in this post, I am just going to stick with the partner solutions Adobe and Coremedia, so that will have to be for another day.
Now of course this is just my opinion and others may have a different opinion but this is in the world according to Bob.