12% Increased conversion with Instart Logic and WebSphere Commerce

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Instart Logic has an amazing solution that will increase your conversion rates and speed up your site greatly. Check out this video where I introduce the solution and then see a quick demonstration of the Instart Logic solution implemented on the WebSphere Commerce starter store.

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The future of Marketing with Watson

 

If you missed the demonstration at Amplify with Watson and the IBM Marketing platform then you missed a really impressive demonstration.

CoreMedia’s Advanced Digital Asset Management with WebSphere Commerce

I had the pleasure of seeing this demonstration at Amplify in Tampa this year and I was immediately impressed with what CoreMedia has accomplished. I am just amazed that every year CoreMedia seems to provide an amazingly easy to use digital experience integrated with the IBM Commerce platform.

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IBM offers Apple Pay for WebSphere Commerce

apple-pay-logoOne of the biggest problems with eCommerce sites is the trust factor and checkout process, which leads to abandoned carts. Apple Pay eliminates the need to provide so many details on the check out screen along with excellent security measures that protect the buyer. Apple Pay can easily be installed using a solution pack where it then becomes a payment option in your store fronts.

Consumers will no longer have to manually enter personal details, track down credit cards and share specific payment information when checking out. With Apple Pay on the web, they can securely complete purchases with a single tap of their finger while at home on their Mac or on the go using their iPhone or iPad. – link

New Tutorial – Customer Service Interface in IBM Commerce Storefront

In Version 8 of WebSphere Commerce we now have a Customer Service module that is loaded into the base store front. This interface allows customer service reps to use the same shopping experience as their customers. They can take over a cart, modify it, and even do all kinds of account management on behalf of the customer, even add comments to the order. The tutorial is a specific scenario for taking a phone order using the new interface.

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This year at Amplify in Tampa we will be showcasing these stop by and try tutorials at the IBM Commerce Showcase booth so make sure you stop by or register today!

In the mean time, you can look at the recording my team put together of one of these tutorials. The recording is my team going through the self paced tutorial (IBM Commerce Showcase) for the “Taking a phone order” tutorial and narrating the scenario as it happens. These tutorials, and the other ones in the play list are actual live click through demonstrations that WebSphere Commerce customers can use for up to 30 days at no charge. Speak with your IBM sales representative to get an account if you are interested in these new tutorials.

Video: IBM Commerce Insights

Haven’t seen IBM Commerce Insights? Check out the video below to see how you can be a differentiator in your market with IBM Commerce Insights and be sure to stop by the IBM booth at NRF next week to get a personal demonstration of IBM Commerce Insights.

 

Customizing Banner Ads in WebSphere Commerce

One of the cool features WebSphere Commerce added last year were banner ads that hover above the product image in category lists or search results. Here is an example banner ad for the IsNew attribute and how it currently shows on the product image:

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If you inspect the banner ad element you will see this in the inspector for the HTML div:

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Notice it has two classes associated with it. It applies the default value RibbonAdDefault and also automatically puts in another class with the same name as the attribute, in this case, IsNew. Since I just created this attribute it, is using the RibbonAdDefault class because I have not created an IsNew class.

The RibbonAdDefault css is the following:

.product_image .RibbonAdDefault {
 position:absolute;
 bottom:40px;
 left:0;
 width:110px;
 height:20px;
 background-color:#2C2C2C;
 background: -webkit-gradient(linear, left top, right top, color-stop(0.76, rgba(68, 68, 68, 1)), color-stop(1, rgba(255, 255, 255, 0)));
 background: linear-gradient(to right, rgba(68, 68, 68, 1) 76%, rgba(255, 255, 255, 0) 100%);
 -ms-filter: "progid:DXImageTransform.Microsoft.Gradient(gradientType=1, startColorStr='#FF444444', endColorStr='#00FFFFFF')";
 zoom: 1;
 font-size: 14px;
 line-height:20px;
 font-family: arial, Helvetica, sans-serif;
 color:#FFF;
 padding-left:10px;
 border-radius:3px;
 text-align:left;
 vertical-align:baseline;
 overflow:visible;
 white-space: nowrap;
}

What we are going to do is override this with our new CSS specifying the IsNew attribute. We are also going to change the position and have it be an image with no text. Here is the new CSS for the IsNew attribute:

.product_image .IsNew {
 position:absolute;
 display: block;
 top:10px;
 left:0;
 width:60px;
 height:60px;
 background-color:#2C2C2C;
 background: url("../images/new-icon.png") no-repeat;
 zoom: 1;
 font-size: 0px;
 line-height:20px;
 font-family: arial, Helvetica, sans-serif;
 color:#FFF;
 padding-left:10px;
 border-radius:3px;
 text-align:left;
 vertical-align:baseline;
 overflow:visible;
 white-space: nowrap;
}

This gives us an end results with the follow image:

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Notice since I made the font-size zero pixels. This is essentially making it so there is no text and it ends up just being the image.

Watch the video below to see me implement this:

Rule based categories in WebSphere Commerce

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Imagine having the ability to have products placed into categories automatically in your online store front based on an attribute name and value. In WebSphere Commerce FEP8 you can now create rule-based categories that can be refreshed on an interval automatically. Check out the video below to learn more about rule-based categories.

5 Experts give us 12 tips for optimizing your IBM WebSphere Commerce Site

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Our friends over at Dynatrace just published an ebook giving us 12 tips for optimizing your IBM WebSphere Commerce site from five experts. I really like the style of this ebook because it gives you some concrete tips and also references some of the experts blog posts. Just knowing these experts in the eCommerce field is worth having a look at some of these great tips. Check out the title and author of the tips below and then go register for the ebook here.

  1. Tune for success and failure – Andres Voldman
  2. Tune for cache entry size – Andres Voldman
  3. Use recommended configuration to start – Andres Voldman
  4. Cache at all levels – Kevin Yu
  5. Set your performance test strategy – Charek Chen
  6. Tailor facet filtering to most common user flows – Daniel Dunn
  7. Improve search relevancy – Daniel Dunn
  8. Use advanced merchandising techniques to move inventory faster – Daniel Dunn
  9. Monitor each customer’s experience – Brian Wilson
  10. Use realistic data sets for testing – Brian Wilson
  11. Set the performance baseline – Brian Wilson
  12. Track performance metrics down the conversion funnel – Brian Wilson

The paper ends with some great links to some webinar replays, some recommending readings and a blog roll.

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Abof.com sees results with Metail

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Since my last post about Metail the primary question I have received is “does Metail help with our key performance indicators or KPI’s?”. In other words, does it keep people shopping, raise conversion rates, contribute to additional sales, etc.

Metail’s solution is a sub 1 minute process and involves taking high quality photographs of garments from 8 specific angles to then construct a 3D model of the garment.

Well, I had the pleasure of speaking with Tom Adeyoola, CEO of Metail, and he and his team were kind enough to share some results that abof.com (All about Fashion) has seen since their launch. All about Fashion launched in October 2015 with Metail available from day one.  Within a period of 6 weeks, Metail has already demonstrated that abof.com customers who used Metail spent more time on the website, came back to the site more often, and ultimately purchased more.

Check out some of the statistics they sent me:

Customer engagement & retention

– Metail users spent 4x longer on abof.com than non-Metail users
– Metail users tried on 3 items per session on average
– Metail users were 2x more likely to revisit abof.com

Revenue impact

– Metail users accounted for 23% of total sales
– Metail users had a 6.6x higher conversion rate
– Metail users had a 8.6x higher RPV  (Revenue Per Visitor)

Even though these are very early statistics giving it has been live for less than two months, this is very encouraging. Check out abof.com and let me know your opinion.