Our Co-Founder and CEO Sören Stamer explains the five phases of the customer experience maturity model.
1 – Getting the basics right – standardize on a omni-channel content strategy
2 – Customer experiences are fragmented, static and shopping sites should merge
3 – Instantly update physical and online content globally
4 – Take the experiences and make it dynamic – personalization, contextualized
5 – The physical and digital worlds are not separated.