Five phases of the Customer Experience Maturity Model

Our Co-Founder and CEO Sören Stamer explains the five phases of the customer experience maturity model.

1 – Getting the basics right – standardize on a omni-channel content strategy
2 – Customer experiences are fragmented, static and shopping sites should merge
3 – Instantly update physical and online content globally
4 – Take the experiences and make it dynamic – personalization, contextualized
5 – The physical and digital worlds are not separated.

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Made Easy with CoreMedia: Alternate Content On the Product Display Page

Adding additional angle images in WebSphere Commerce has always been kind of a challenge. While extremely flexible for content association, the user interface to associate additional content to a product is less than optimal.

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Made Easy with CoreMedia: In-Store Layouts

Were you ever in a store and you see a giant 60 inch panel on its side showing some cool video or store information? Or maybe it’s even a touch screen and you can do things on it like find products or ask questions. Well, now imagine how as a content manager you can control the content on those displays…centrally.

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Made Easy with CoreMedia: Shoppable Images & Localization

Making images into shoppable banners is a snap in CoreMedia Studio along with localizing that shoppable banner to a specific region. Whether your translation process is a manual process or you desire an automated service using API’s, CoreMedia Studio supports it.

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Top 5 reasons CoreMedia is the best brand management system for Omni Channel Commerce: featuring IBM Watson Commerce!

In this video I show the top reasons why CoreMedia is your best bet when it comes to integration with eCommerce systems. The integration shown is with IBM Commerce or also known as Watson Commerce and might possibly become HCL Commerce, so much of what I wrote in the previous post (Get the most out of your IBM Commerce investment) is demonstrated in this video.

Many times you see a “top” whatever post and they post their opinion without much depth. I wanted to take a different approach with this top five an actually show how easy it is to do these things with a first class content management system like CoreMedia. So yes, it is long, but trust me when I say it is worth seeing.

I would also like anyone who is interested, to get with me and the CoreMedia team at IBM THINK 2019 and come see a live demo at our booth, discuss making your brand iconic, or if you simply want an introduction pop me an email at bob.alfe [at] coremedia.com and let’s meet at THINK!

If you would like to watch the individual demonstrations separately you can do so below:

 

Using CoreMedia, clients have reduced their time-to-web by 75%

Yep, continues to be one of my favorite integrations with our Commerce engine. This is a first class CMS that is best in class and the integrations with IBM Commerce are like none other. They have extremely tight integrations with IBM Commerce, giving merchandisers and marketers a seamless administration of their entire eCommerce site from learning to purchasing, this single CMS does it all.

Using CoreMedia, marketing teams can now publish promotional pages, inspirational guides, enhanced product detail pages and thematic microsites – all with no IT involvement. – link

If you are not familiar with these integrations, you might want to check out the video series I did with Coremedia to show how cool it can be to run an eCommerce site.

You can watch the entire series here: link

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Speaking German could be complicated, your CMS doesn’t have to be

CoreMedia has a pretty funny series of videos of people like me (horrible German speakers) attempting to pronounce ridiculously long German words and then try to figure out what that word means. I actually did about 5 of these things and they pick the one that means “demo“, how fitting. 🙂 NRF is so fun, thanks guys!  Make sure you check out CoreMedia and their awesome CMS solution that integrates with Watson Commerce and the Watson API’s.

In case you don’t remember, I did a Partner Connect video with CoreMedia where we showed off their Watson API integrations:

Adobe, Coremedia, and WebSphere Commerce

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Ever since Adobe and IBM announced their partnership, many have been asking “well which CMS should I pick?”. I am not going to cover Portal or WebSphere Content Management in this post, I am just going to stick with the partner solutions Adobe and Coremedia, so that will have to be for another day.

Now of course this is just my opinion and others may have a different opinion but this is in the world according to Bob.

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