B2B digital experience made easy! With our connectors into the eCommerce platform, CoreMedia enables editors to create custom digital experiences for their B2B partners. B2C and B2B are the same, shouldn’t your digital experience platform give you the same capabilities regardless of your business model? See how your B2B sites can be iconic with CoreMedia Studio.
This demo jam shows how you can use the same CoreMedia Studio functions you use on a B2C site but in a B2B context featuring HCL B2B Commerce and the Aurora B2B Store.
Make sure you come see HCL B2B Commerce at B2B.Next in Chicago next month. I will be there and I would love to show you how well CoreMedia does B2B. Make sure you come to Booth 604 and see the HCL Commerce with CoreMedia demo!
B2B eCommerce is very unique in that you get contracted pricing and in some cases even a filtered catalog of products based on your contract. You might also get some other B2B goodies like requisition lists, re-ordering, and even “buy on behalf of” but generally, the site shopping experience is almost identical to a B2C site, or at least it should be…Continue reading
B2B can be antiqauted and even complicated, but not with IBM WebSphere Commerce…
B2B is being transformed by cloud and digital and the Watson Customer Engagement platform is leading the way. Take a look at this end to end B2B story that brings together eCommerce, Marketing, and Supply Chain.
This is a big move for IBM Commerce. You will be seeing some cool videos coming soon with the new B2B functionality. Here are some key quotes from the announcement:
Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying process by providing customers with a more engaging and simplified experience that ensures they can easily find and purchase the products they need across any channel or device. B2B organizations can quickly build these advanced B2B digital storefronts in just minutes with no technical experience required. – link
While the U.S. B2B ecommerce market was predicted to reach $559 billion in 2013 according to Forrester Research – more than twice as big as B2C ecommerce sales – a vast technology gap remains in how businesses engage, buy and sell products and services from one another. – link
Also keep in mind, this new store front capability brings the traditional B2C shopping experience to the B2B experience along with all the organizational management and ordering features you would expect from a traditional B2B store. Here are some great statistics from Hubspot that prove more B2B companies are moving to this model:
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfs)
- 84% of B2B marketers use social media in some form. (Aberdeen)
- B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. (HubSpot State of Inbound, 2014)