I get a lot of queries on what IBM is doing with blockchain for Supply Chain. There are many use cases and this one is dead on; similar to the use case I outlined in my original post “The future of eCommerce is with blockchain“, tracking products from farm to market will be the new standard for consumable goods. Integrating this technology into an eCommerce website and order management system will be necessary in order to take full advantage of transparency, transactions, and ownership; empowering the shopper to make the best decisions on purchase.
If you could track exactly where consumable products you shop for come from and how long they have been in transit, would you?
Join this webinar on January 8th and see the developer code pattern used to create a blockchain application for a coffee retailer.
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Abstract and link to event page:
The journey from mountaintop to countertop is long. Gaps in accountability and transparency open the door to delays and fraud. Enter IBM Blockchain. In this developer code pattern, we will create a blockchain app that increases visibility and efficiency in the supply chain of a coffee retailer, giving you a taste of a traceable, trackable coffee trade. See how blockchain can help farmers, roasters, and everyone in between bring you a fresher, fairer cup. – link
Live webcast January 8: Use blockchain to improve efficiency and transparency in a coffee bean supply chain
Order management is central to a true omni-channel experience. Whether your call center rep is fixing web carts or your store associate is checking out a shopper for a Buy-Online-Pickup-In-Store (BOPIS) order, they all need to be connected. Common pricing, promotions, cart, and access to the central customer profile is key to an omni-channel experience and today, it is expected.
I tweeted about this book a couple of times while listening to it because the one liners inspired me to share immediately. I usually wait until I am completely done with a book before I even mention it just because I am never sure how good it will be by the end. This book, from the start, was perfectly on topic, great tips, and does a amazing job explaining this new era of marketing and PR. Even going pretty deep in explaining the success of Trump and his tweets. Controversial or not, social media gives the individual more power than any time before in our history. Thought leaders, writers, and video blogging has empowered an entire generation of kids to learn how to make a lot of money just being themselves and doing what they like. It’s the new dream , the “I want to be a baseball player when I grow up” terms used by my generation – now it’s “I want to be a YouTube star” or have my own “show“. I highly recommend to any company that is looking to grow a solid customer base, become involved with those customers, become a trusted advisor, and engage with them like never before – this is the book for you.
I figured I would post a funny exchange I had with my mother on Facebook. I am spending the holiday in Tampa, Florida and the weather has been beautiful. However, in Utica, NY we left on Sunday during a blizzard with over 4 inches of snow already on the ground. Needless so say it’s been great in Tampa, the only problem is my watch is programmed to give me The Weather Channel alerts based on my settings. Anyway, here is the funny exchange, my favorite part is her last response…
Tracking food is going to be ubiquitous with shopping for groceries. Soon every piece of food will be tracked right back to the farm or the manufacturer. I wrote similar words two years and today it’s here.
About 200,000 of Cargill’s Honeysuckle White brand turkeys have codes on their packaging that consumers can use — via text message or on the Honeysuckle White Web site — to learn more about the farm, including its history, how it treats its birds – link
I created an iOS prototype that integrated with then the IBM Sharedledger, used the API’s to parse through the product history and display them to the shopper. Click the link below to read more on that:
The future of eCommerce is with blockchain
As it reinvented itself as a digital retailer, Buffalo Jeans aimed to drive e-commerce revenues. How could it identify individual customer preferences and engage with them on a one-to-one level?
Click here to learn how they did it.
Yep, continues to be one of my favorite integrations with our Commerce engine. This is a first class CMS that is best in class and the integrations with IBM Commerce are like none other. They have extremely tight integrations with IBM Commerce, giving merchandisers and marketers a seamless administration of their entire eCommerce site from learning to purchasing, this single CMS does it all.
Using CoreMedia, marketing teams can now publish promotional pages, inspirational guides, enhanced product detail pages and thematic microsites – all with no IT involvement. – link
If you are not familiar with these integrations, you might want to check out the video series I did with Coremedia to show how cool it can be to run an eCommerce site.
You can watch the entire series here: link