If the content for your progressive web or headless application can’t be controlled by non-IT employees then you need to look at how you are doing business. The previous post I had about “Headless PLUS” showed why technologies like schema stitching are changing the way integrations work on the glass, this post focuses solely on the line of business user (marketer, merchandizer) and the content management expectations whether it is headless, or not.
I stole this from a presentation we give when we tell why CoreMedia is a game changer for shops with headless apps because its headless PLUS:
The first thing marketers miss in a headless world is a functioning preview of the experience before it goes out to customers. How does the new experience feel? Marketers have to be able to answer that question with certainty at any time before staging it. To do that, they have to be able to preview the experience in all its variants for all different touch points, devices, customer segments and contexts.
Therefore, CoreMedia Content Cloud empowers marketers with a real-time preview for all touch points including single-page apps built with React, Angular or Vue.
But how will a customer experience feel on Christmas Eve for someone in Stockholm who speaks French with an iPhone XS Max? Marketers need to be able to answer that question too in order to orchestrate complex experiences at scale. We call it Time Travel.
Marketers can jump to any point in the future and simulate the experience for any touchpoint and context they want.
Previewing an experience in various current or future contexts is a great tool for marketers. It gets even better with the ability to quickly edit the content objects creating the experience right from the app preview. CoreMedia Content Cloud enables developers to add context menus to the app preview that empower marketers to quickly edit all content on the fly.
Speaking the language of your customer shows respect. It can be a huge challenge for marketers though. Therefore, CoreMedia empowers marketers to orchestrate any experience in as many languages as needed. The whole translation process is managed within CoreMedia Content Cloud with seamless integrations into established translation services. Marketers can preview any experience in any languages and use fall-back languages for any content objects that haven’t been translated yet.
Not all content is relevant or even appropriate for all regions of the world. CoreMedia Content Cloud empowers marketers to orchestrate iconic global experiences but empower local marketers to make the necessary changes without breaking the overall experience.
If creating or changing even the smallest micro-experience already requires a developer, marketing teams quickly run into frustration. CoreMedia empowers marketers by giving them the creative tools to build and maintain micro-experiences on the fly without the need for developers or designers. Developers can empower marketers even more by adding more sophisticated capabilities to micro-experience templates used by the marketers.
While modern frontend frameworks are powerful and quickly evolving, not all marketing needs are best met with a headless setup. More often than not, there is the need to support multiple heads at once. Thats why CoreMedia built powerful blueprints for various use cases to jumpstart the development for customers plus an integrated Studio to orchestrate all these heads seamlessly.
The result of all this tooling for marketers is empowering. A marketing executive of ours shared his experience like this: “It is very empowering for our teams. Our marketers can create and edit attractive content with out the need to wait for designers or developers to do anything.”