Great blog post for where eCommerce is headed and you can read how pioneer and visionary Adrien Nussenbaum, CEO and Co-Founder of Mirakl, describes where the industry is going and why marketplaces are so important to eCommerce.
Take Walmart, they were able to expand their product catalogue by 4x in a single year through adopting the marketplace model. – link
Online catalogs are places where you sell products. They don’t have to be your products, they could be others products. By combining marketplaces and things like drop ship, your online catalog could be the entry point for thousands of products. Mix marketplaces with differentiated experiential shopping interfaces and you have a very quick win.
From Mirakl blog – link
In case you missed my coverage of Mirakl and IBM Digital Commerce, you can view the video below to understand how this combination will let you leap frog the competition.
Are you having gross and net margin pressures in your industry? Having a hard time keeping pace with the competition? Take a look at this great interview Natalie Lamb, Vice President, Europe – Watson Customer Engagement, has with Paul Rodford, Finance Director at the Southern Cooperative, and learn how Paul and his team uses IBM’s Price Optimization offering to help them compete in a very competitive market.
About 18 years ago I was hired to lead an Automation Development team for Lotus Notes and Domino. Near the end of the 1990’s, the Lotus Notes and Domino product had become so complex that a single code change in an obscure place in the code could negatively impact any numerous API’s or applications. The directive of the automation development team was simple – provide an automation framework for API and regression testing. At the time “test driven development” was not really a wide spread thing and developers hated writing unit tests. So the automation team had a single directive, automate the 20 million lines of code across 7 platforms after each build, every single day. The task was daunting but we saw an immediate improvement in quality in the first year alone, winning us an IBM Corporate Award.
A Partner Connect Update for Mobiecom where we show how Bishop Company went from a grade D to a B+ on the Pingdom grade scale by moving to Mobiecom!
What is a marketplace? Essentially, a marketplace is a place where you can buy items that are produced or sold by other companies. Unless you are a specialty brand like Movado, Tommy Hilfiger, Louis Vuitton, etc., you are most likely selling “other companies goods” on your site. In a marketplace, these companies are called “sellers”.
The best marketplaces offer things like drop ship – where the order gets sent directly to the seller to fulfill to the customer – eliminating the need to house the products in a warehouse (or your basement). Amazon does this very well, hence the popularity of Amazon. I can basically create a web presence with little capital and sell all kinds of things from all over the world on Amazon. If you are a retailer with an existing web site, then Amazon is your absolute enemy. You need to do things faster, cheaper, and most of all more efficiently.
This brings us back to my last post about IBM Digital Commerce and Mirakl.
With IBM Digital Commerce and Order Management you get an easy to use eCommerce platform that scales and offers not only drop ship but the ability to have a call center and even a store associate application; all connected to the same back-end eCommerce platform. Bring in Mirakl and you get a best in breed Marketplace platform that gives you the flexibility to onboard sellers, monitor seller KPI’s, automatic price and inventory updates, and even curation for your sellers.
If you haven’t had a chance, watch this partner connect video where I introduce Marketplaces and how IBM Digital Commerce and Mirakl make a great team for a great platform to compete against Amazon.
In this episode of Partner Connect I visit Mirakl and the IBM Digital Commerce and WebSphere Commerce v9 connector that quickly enables the launch of a marketplace. With the cross channel capabilities of IBM Digital Commerce and the quick on-boarding with the Mirakl platform, companies can get up and running with a marketplace very quickly.
I take a couple of minutes in this episode to explain marketplaces and how pretty much any company selling other brands merchandise is in essence a marketplace. This also goes for B2B companies that sell other B2B “widgets”. In all cases, Mirakl streamlines the process of getting those products into your eCommerce experience. With the additional benefits of IBM Digital Commerce with Order Management you also benefit from a true omni-channel platform where orders can be processed through a call center and even an in store associate.
In case you missed this extremely impressive webinar, Real World Insights into Upgrading to v9, conducted by our partners LiveArea and Rackspace, you might want to set aside 60 minutes and watch it. We had access and download limits with my last post so I put the entire webinar up on YouTube.
LiveArea – who specializes in Strategy, Design, eCommerce, and Marketing are an excellent partner for various top eCommerce platforms and over 20 years with IBM Commerce. They also have deep expertise in many verticals, so check out their site to see what they can offer you.
Rackspace – a long time player in the managed hosted space. One of the best parts of the webinar is the auto-scaling demonstration of WebSphere Commerce v9 on Kubernetes they created with LiveArea. In the demonstration they put a load test on a v9 install and once the capacity on the transaction server breaches 80% they show how they configured Kubernetes to automatically spawn new pods – very slick demonstration.