DemoJam: MS Word, Products, and Articles – oh my!

In this three minute demo jam I show how simple it is to go from Microsoft Word to an online article. This demonstration hits on loading an article from Word, cleaning out the Microsoft HTML and producing optimized HTML of the article, preserves the fonts and the pictures from the Word document, we modify the crop of the image and preview our article teaser across all channels including social media.

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The key to iconic content management is velocity

Last week, at Salesforce Connections, I got the opportunity to listen to Brian Fortier of Deckers Brands (UGG, Hoka One One, Sanuk and Teva) tell how they used CoreMedia to deliver relevant and in the moment content, improve their speed to market, and decrease developer dependency for a race campaign they ran for their running shoes – Hoka One One. I took a few pictures of Brian telling his amazing story at the event (see below).

Imagine delivering 12 hours of live streaming on the home page and switching that home page three times in less than 12 hours – I would argue that most companies could not do this. Have six landing pages with race results and serving over 250,000 visitors.  Site performance, cache invalidation, and limiting dependecy on developers were just a few of the factors in play here.

With an implementation time of less than 60 days with over 50 unique templates, I would say Brian and his team achieved some amazing results.

Being able to achieve this velocity requires a tool that is driven by business people for the quickest results. Relying on developers to deliver this experience is a thing of the past. Businesses require speed and agility to react to real-time events, this is exactly what CoreMedia Content Cloud was designed for. Such a great story and I am glad I got to hear it!

New YouTube Channel – CoreMedia Demo Jams!

Last week I delivered a Demo Jam at Salesforce Connections and it was very inspiring. To see a product in 3 minutes and then to see these delivered live was impressive. The varied ways these demos were delivered was impressive. Not to steal anything but Salesforce does a great job with this format and to do this live at a conference was even more impressive.

It inspired me so much I actually created a new channel called “Demo Jams” where I will be serving up videos 3 minutes or less about content management, studio extensions, and how to use CoreMedia to increase your velocity in delivering iconic content to your customers. Take a look at my new channel, SUBSCRIBE, and hang on to your seats because these will be packed with content and all within 3 minutes!

 

Why are brands adopting a headless eCommerce approach?

In this short interview I ask Drew Lau, VP of Product from Mobify, why more and more brands are adopting a headless approach for eCommerce and content. Take the pain out of managing and coding your front-end and use Mobify’s front-end-as-a-service platform to make your digital experience iconic!

Mobify’s Front-end as a Service unlocks the agility of a headless commerce approach while powering fast, immersive experiences with PWAs, AMP, and native apps. – link

In this interview Drew answers these relevant questions:

  • Why are more and more retailers and brands adopting a headless commerce approach?
  • What’s the value in taking a headless approach to content management?
  • What are the challenges associated with going headless?
  • What are the different options for building a front-end for a headless environment?

 

Related articles:

Screen Shot 2019-06-18 at 10.57.07 AM.png

 

HOW DOES SALESFORCE PAGE DESIGNER WORK WITH A CMS?

 

Want to see how eCommerce business users can completely control the digital experience?

Then you need to come to the CoreMedia booth (#20) at Salesforce Connections in Chicago!  Red Hots, Wrigley Field and real Salesforce insights. That’s summer in Chicago with Salesforce Connections, taking place Jun 17-19, 2019 at McCormick Place West. I will be at the booth and would love to give you a personal demonstration of our CoreMedia Content Cloud.

VISIT US AT BOOTH #20 (CLICK HERE)

 

Let’s plan to connect so I can show you how to bring your product stories to life across a seamless customer journey with our Content Cloud platform.

Just to give you a taste for how great CoreMedia is with Salesforce, take a look at some material I posted on LinkedIn.

Screen Shot 2019-06-05 at 12.03.57 PM

If you don’t have or use LinkedIn then you can take a look at my Made Easy with CoreMedia video series on YouTube where I have a collection of videos showing how easy digital experience can be with a first class brand management system.

Webinar: Maximize your IBM Commerce Investment

Are you ready to hear how you can move forward with IBM Commerce? Do you have questions about your options for maximizing your investment? If so, join Brent Murray from CoreMedia and Rick Miller from Zilker in this 30 minute webinar and hear how your brand can be iconic with IBM Commerce, CoreMedia and Zilker!

Seize the Opportunity to Maximize your IBM Commerce Investment

Thur Jun 20, 2019 • 1-1:30 pm Eastern

Investing in IBM’s eCommerce platform was smart. But the recent divestiture of WebSphere Commerce to HCL likely raises some questions. What can you do to keep your WebSphere Commerce investment on track and moving forward?

Join CoreMedia and Zilker for this exclusive 30-minute webinar and we’ll walk you through everything you need to know to transform your customer experiences with advanced brand management and turn disruption into opportunity.

Register Today!

 

 

Microsoft Word to online article in a snap

Screen Shot 2019-05-30 at 12.52.42 PM.pngI don’t think the genie in Aladdin can do something this cool so quickly. You might be thinking, well… I have been able to save Word documents to HTML since 2000 and my answer would be “yes, but can you save it with streamlined HTML into a content management system and retain the rich text and images?”. 

One of the frustrating pieces about the HTML Microsoft Word generates is that it’s filled with all kinds of nonsense tags and CSS, it’s barely legible. Case in point is this is the HTML for the article referenced in the video that Microsoft Word generates:

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal;background:#FCFCFC'><b style='mso-bidi-font-weight:normal'><span
style='font-size:10.5pt;font-family:"VarelaRegular",serif;mso-fareast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#3E3D3D;
mso-ansi-language:EN-US;mso-fareast-language:DE'>In Speed Flying and Speed
Riding, everything happens VERY fast.<o:p></o:p></span></b></p>

<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal;background:#FCFCFC'><span style='font-size:10.5pt;
font-family:"VarelaRegular",serif;mso-fareast-font-family:"Times New Roman";
mso-bidi-font-family:"Times New Roman";color:#3E3D3D;mso-ansi-language:EN-US;
mso-fareast-language:DE'>It makes sense to build a solid foundation of glider
control skills in a slower, more forgiving aircraft before you move to the big
time. Even a single day lesson will teach you valuable lessons about our
incredible aircraft and you will experience the magic of flight for the first
time. To get started just visit one of the speed riding schools in Chamonix and
go fast!</span></p>

Not pretty!

That same document imported into CoreMedia has this around the same block:

Screen Shot 2019-05-30 at 3.58.29 PM.png

The other aspect is just getting the document into your CMS with all of the images properly uploaded and referenced in the article can also be a challenge.

In this video, watch how easy it is to take an MS Word document and import it into CoreMedia Studio; preserving the rich text and images and using the CoreMedia Studio to fix the various crop renderings of the teasers across the social channels.

 

Mobify + SFCC is like peanut butter and jelly, but where is the bread?

Salesforce Commerce Cloud, or Demandware, never really provided the best content management nor a high-converting progressive web(PWA) storefront that is lightening fast. With Mobify you get the latest and greatest PWA technology with their front-end as a service business model. It is specifically designed for eCommerce platforms.

The Mobify Connector API will allow Salesforce ecommerce platform customers to quickly upgrade their mobile websites to high-converting Progressive Web Apps. – link

When I was a child, one of the best breads in the world was from my Grandfathers restaurant, Trinkaus Manor. They made their own bread every weekend and most weekends Mom brought home an entire loaf – it was always a treat and often spoke about to this day. I loved peanut butter and jelly sandwiches but my favorite peanut butter and jelly sandwiches were made with Trinkaus Manor bread!

But where is the bread that can hold together this Mobify + SFCC PBJ?

Then it hit me like a ton of bricks on the treadmill watching the video below – CoreMedia is the bread!  I wanted to learn about the Demo Jams they do over at Salesforce; they are very cool 3 minute demonstrations by different companies and they compete for the best demonstration given. Well, at about 22 minutes and 10 seconds I see the Mobify demo and they showed some iconic companies that use Mobify: Pandora, Payless, and Lancome.

Now, I have spoken about Pandora before and its pretty well known they are a CoreMedia customer. The bread in this case is CoreMedia Content Cloud! It looks like this super fast site is built on top of a headless Salesforce eCommerce platform, Mobify as their front-end and CoreMedia Content Cloud for their digital experience!

I will be participating at the Demo Jam at Connections in late June so I look forward to it!

Can you do this with your headless PWA?

If the content for your progressive web or headless application can’t be controlled by non-IT employees then you need to look at how you are doing business. The previous post I had about “Headless PLUS” showed why technologies like schema stitching are changing the way integrations work on the glass, this post focuses solely on the line of business user (marketer, merchandizer) and the content management expectations whether it is headless, or not.

I stole this from a presentation we give when we tell why CoreMedia is a game changer for shops with headless apps because its headless PLUS:

Preview

The first thing marketers miss in a headless world is a functioning preview of the experience before it goes out to customers. How does the new experience feel? Marketers have to be able to answer that question with certainty at any time before staging it. To do that, they have to be able to preview the experience in all its variants for all different touch points, devices, customer segments and contexts.

Therefore, CoreMedia Content Cloud empowers marketers with a real-time preview for all touch points including single-page apps built with React, Angular or Vue.

Time Travel

But how will a customer experience feel on Christmas Eve for someone in Stockholm who speaks French with an iPhone XS Max? Marketers need to be able to answer that question too in order to orchestrate complex experiences at scale. We call it Time Travel.

Marketers can jump to any point in the future and simulate the experience for any touchpoint and context they want.

Quick Edit

Previewing an experience in various current or future contexts is a great tool for marketers. It gets even better with the ability to quickly edit the content objects creating the experience right from the app preview. CoreMedia Content Cloud enables developers to add context menus to the app preview that empower marketers to quickly edit all content on the fly.

Multi-Language 

Speaking the language of your customer shows respect. It can be a huge challenge for marketers though. Therefore, CoreMedia empowers marketers to orchestrate any experience in as many languages as needed. The whole translation process is managed within CoreMedia Content Cloud with seamless integrations into established translation services. Marketers can preview any experience in any languages and use fall-back languages for any content objects that haven’t been translated yet.

Multi-Region

Not all content is relevant or even appropriate for all regions of the world. CoreMedia Content Cloud empowers marketers to orchestrate iconic global experiences but empower local marketers to make the necessary changes without breaking the overall experience.

Micro-Experiences

If creating or changing even the smallest micro-experience already requires a developer, marketing teams quickly run into frustration. CoreMedia empowers marketers by giving them the creative tools to build and maintain micro-experiences on the fly without the need for developers or designers. Developers can empower marketers even more by adding more sophisticated capabilities to micro-experience templates used by the marketers.

Heads (Optional)

While modern frontend frameworks are powerful and quickly evolving, not all marketing needs are best met with a headless setup. More often than not, there is the need to support multiple heads at once. Thats why CoreMedia built powerful blueprints for various use cases to jumpstart the development for customers plus an integrated Studio to orchestrate all these heads seamlessly.

The result of all this tooling for marketers is empowering. A marketing executive of ours shared his experience like this: “It is very empowering for our teams. Our marketers can create and edit attractive content with out the need to wait for designers or developers to do anything.”

Book Review: Fascism, A WARNING by Madeleine Albright

 

As many of you are probably aware, I just finished, FASCISM – A WARNING by Madeleine Albright. While I do not normally review political books here, because you will never win a political argument, there is an amazing amount of history in this book with each piece followed up with opinion, however, the book is informative and entertaining. While much of it was a history recap and brilliantly written, the last few chapters seem to be a combination of facts and opinion. These last chapters were my favorite sections because I think it truly brings out what a divided nation we have become.

Below are two bad dreams – one that convinces liberals that the right are Fascists and two, the nightmare that drove citizens to vote for Trump. In the end, both parties are on the brink of either Social Fascism or Nationalist Fascism. There is also a third dream in the book that focuses on terrorism “within” the United States and a world where the United States just becomes like other middle east countries and bombings and killing is just part of life, and we all end up being barbarians- ridiculous rules where we can’t even stop terrorism because of offending a group of people – PC gone really bad. Again, I highly recommend this book for everyone on the right, everyone in the center, and of course the left. The book is filled with all kinds of “bad directions” Trump is taking us and from the many stories told in the book, only time will tell.

“Envision Uncle Same in his long white nightshirt, tossing and turning, his sleep disturbed by three very bad dreams:
In the first, reactionary billionaires conspire to monopolize media platforms and pour their riches into campaigns of favored candidates who, when in office, ensure the selection of complaint judges. Laws are enacted to ban Muslim immigrants, criminalize abortions, unfairly restrict voting, divert funding for public education to private schools, and drill for oil here, there, and everywhere. The president is given full authority to issue or revoke broadcasting licenses, expand Guantánamo to include domestic criminal suspects, and bar investigations of himself. From cradle to grave, an increasing number of citizens spend their lives within a conservative echo chamber, where they watch nothing but Fox News, memorize Breitbart catechism, and learn only what goose-stepping right-wingers want them to know. Finally, as climate change advances and epic floods inundate our cities, heavily armed civilian militias are organized to protect private property, made bold by the promise of presidential pardons should anyone pull a trigger in “self-defense”.

 

Nightmare number two: Wealthy liberals from Hollywood and New York invest their money in favored candidates who, when elected, conspire to enforce rigid standards of political correctness across all major institutions of society- government, police, media, sports, theater, universities, and kindergarten classrooms. Anyone who violates these vague and unwritten norms, or is accused of having done so, is labeled a bigot and fired. Right-wing speakers are barred from public gatherings because their exercise of free speech might injure the sensitivities of club-wielding anti-Fascists. Gender-specific bathrooms are banned as discriminatory, and terrorists pour across our borders because to stop them would require racial profiling. The Second Amendment is repealed, fossil fuels are prohibited, and an increasing number of citizens spend their entire lives within a Socialist echo chamber, leaning only what Fascist liberals want them to know”. – Madeleine Albright, Fascism – A WARNING.

 

I think our country is being led by party members that are so extreme that any one of the three “bad dreams” in this book, while meant to be exaggerations, will most likely hit home for many of my readers and friends – on both sides. I see the arguments and I see the passion on both sides; knowing these people personally at some point in my life, they surely aren’t the villains my opposite friends call them out to be. We need to see the danger on both sides, whether it’s ANTIFA or some Neo-Nazi group demonstrating, provoking, or calling for violence, we need to always remember what that leads to, and where it has led us to in the past.