Everyone loves to hear about solid returns when using new technology. The sandwich chain, Subway, is more than hitting its advertising mark by including weather patterns in its arsenal of data to pin point targeted ads to its customers.
The Subway sandwich chain boosted store traffic 31% by changing its ads to correspond with weather shifts. The company used artificial intelligence (AI) technology developed by International Business Machines called Weatherfx Footfall with Watson, a real-time signal-based targeting tool, to create dynamic ads for a foot-long sandwich promotion based on weather patterns, per an announcement. – link
Subway also saw a 53% reduction in campaign waste by having a more targeted approach using this method.
Two out of five (41%) CMOs surveyed by IBM said cognitive computing is going to have a huge effect on their companies in the next three to five years, behind cloud computing (59%), mobile solutions (64%) and Internet of Things (62%). – link
To make sense of such vast swaths of data, the solution uses AI—including machine learning and advanced cognitive computing—not only to ingest and interpret this information, but also to enable these triggers to continuously self-adjust as weather conditions change (link).
Check out the full article on Mobile Marketer.
Lot’s of great tips in this little gem. Easy to follow along and I really liked the ideas for opening and closing your presentations. I have never been a “script” speaker and I try to learn and understand what I am speaking about as best I can so the pitch comes off as natural as possible. This book gave me a few more great tips I will be sure to include in my next presentation.
Three days after my 2019 predictions and Snapchat announces you can now find items in your videos and photos on Amazon and purchase them. It has already begun! Read more about this on TechCrunch and the project code named “Eagle”.
You may recall, over two years ago (June, 2016 to be exact) I called this out on my blog post “The future of eCommerce is with blockchain“. And now it is here!
If you search the internet for the top eCommerce trends you will get a lot of different opinions, and I mean a lot. I have looked at many of them and I have also spoken with many customers and partners and I have decided to put together my own list of trends. Each one is arguable and to be honest they are not in any particular order, this is not a David Letterman top 10 (ok, I may have dated myself with that comment).
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A few weeks ago I went online and rated some of the most popular sites for how well they do with natural language search. I wrote about the experience and even came up with a grading system and in the end most of the sites did fairly well.