Mobify + SFCC is like peanut butter and jelly, but where is the bread?

Salesforce Commerce Cloud, or Demandware, never really provided the best content management nor a high-converting progressive web(PWA) storefront that is lightening fast. With Mobify you get the latest and greatest PWA technology with their front-end as a service business model. It is specifically designed for eCommerce platforms.

The Mobify Connector API will allow Salesforce ecommerce platform customers to quickly upgrade their mobile websites to high-converting Progressive Web Apps. – link

When I was a child, one of the best breads in the world was from my Grandfathers restaurant, Trinkaus Manor. They made their own bread every weekend and most weekends Mom brought home an entire loaf – it was always a treat and often spoke about to this day. I loved peanut butter and jelly sandwiches but my favorite peanut butter and jelly sandwiches were made with Trinkaus Manor bread!

But where is the bread that can hold together this Mobify + SFCC PBJ?

Then it hit me like a ton of bricks on the treadmill watching the video below – CoreMedia is the bread!  I wanted to learn about the Demo Jams they do over at Salesforce; they are very cool 3 minute demonstrations by different companies and they compete for the best demonstration given. Well, at about 22 minutes and 10 seconds I see the Mobify demo and they showed some iconic companies that use Mobify: Pandora, Payless, and Lancome.

Now, I have spoken about Pandora before and its pretty well known they are a CoreMedia customer. The bread in this case is CoreMedia Content Cloud! It looks like this super fast site is built on top of a headless Salesforce eCommerce platform, Mobify as their front-end and CoreMedia Content Cloud for their digital experience!

I will be participating at the Demo Jam at Connections in late June so I look forward to it!

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Can you do this with your headless PWA?

If the content for your progressive web or headless application can’t be controlled by non-IT employees then you need to look at how you are doing business. The previous post I had about “Headless PLUS” showed why technologies like schema stitching are changing the way integrations work on the glass, this post focuses solely on the line of business user (marketer, merchandizer) and the content management expectations whether it is headless, or not.

I stole this from a presentation we give when we tell why CoreMedia is a game changer for shops with headless apps because its headless PLUS:

Preview

The first thing marketers miss in a headless world is a functioning preview of the experience before it goes out to customers. How does the new experience feel? Marketers have to be able to answer that question with certainty at any time before staging it. To do that, they have to be able to preview the experience in all its variants for all different touch points, devices, customer segments and contexts.

Therefore, CoreMedia Content Cloud empowers marketers with a real-time preview for all touch points including single-page apps built with React, Angular or Vue.

Time Travel

But how will a customer experience feel on Christmas Eve for someone in Stockholm who speaks French with an iPhone XS Max? Marketers need to be able to answer that question too in order to orchestrate complex experiences at scale. We call it Time Travel.

Marketers can jump to any point in the future and simulate the experience for any touchpoint and context they want.

Quick Edit

Previewing an experience in various current or future contexts is a great tool for marketers. It gets even better with the ability to quickly edit the content objects creating the experience right from the app preview. CoreMedia Content Cloud enables developers to add context menus to the app preview that empower marketers to quickly edit all content on the fly.

Multi-Language 

Speaking the language of your customer shows respect. It can be a huge challenge for marketers though. Therefore, CoreMedia empowers marketers to orchestrate any experience in as many languages as needed. The whole translation process is managed within CoreMedia Content Cloud with seamless integrations into established translation services. Marketers can preview any experience in any languages and use fall-back languages for any content objects that haven’t been translated yet.

Multi-Region

Not all content is relevant or even appropriate for all regions of the world. CoreMedia Content Cloud empowers marketers to orchestrate iconic global experiences but empower local marketers to make the necessary changes without breaking the overall experience.

Micro-Experiences

If creating or changing even the smallest micro-experience already requires a developer, marketing teams quickly run into frustration. CoreMedia empowers marketers by giving them the creative tools to build and maintain micro-experiences on the fly without the need for developers or designers. Developers can empower marketers even more by adding more sophisticated capabilities to micro-experience templates used by the marketers.

Heads (Optional)

While modern frontend frameworks are powerful and quickly evolving, not all marketing needs are best met with a headless setup. More often than not, there is the need to support multiple heads at once. Thats why CoreMedia built powerful blueprints for various use cases to jumpstart the development for customers plus an integrated Studio to orchestrate all these heads seamlessly.

The result of all this tooling for marketers is empowering. A marketing executive of ours shared his experience like this: “It is very empowering for our teams. Our marketers can create and edit attractive content with out the need to wait for designers or developers to do anything.”

The Best CMS for SAP Commerce Cloud

Yes, that is correct. I have said this for IBM WebSphere Commerce, I have said this for SalesForce, and I will say it for SAP Commerce Cloud. Our SAP Hybris integration is just as advanced as our other eCommerce integrations and to show you, I have started to build a play list dedicated to demonstrating why CoreMedia is a great fit for SAP Hybris customers.

With over 200+ Customers and a 98% Renewal Rate, we must be doing something right. link

Being able to have complete control over product and content from a single user interface (CoreMedia Studio) is key. Watch these introductory videos and then stay up to date by subscribing to the channel as I create more videos about CoreMedia and SAP Commerce Cloud!

Dynamic Product and Content Collections

One of the things talked about at SAP CX Live conference this week in Orlando was product and content collections. While CoreMedia Studio lets you define static product and content widgets, it also supports rule driven product collections – or dynamic collections. This means, based on a rule you define, you can dynamically display products mixed with content.

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Made Easy with CoreMedia: SAP Commerce Cloud – Part 2

This second part in the SAP Commerce Cloud series I demonstrate how easily you can create a new banner for the home page and place it in the carousel. From configuring your crops to identifying teaser targets, it’s all dead simple with CoreMedia studio.

 

Discover firsthand how customer experience is the new competitive advantage at SAP CX LIVE 2019 booth #123, taking place May 7-8, 2019 in Orlando at the Orange County Convention Center West. Gain can’t-miss insights to understand your customers, transform your business model, and provide exceptional experiences while building trust and loyalty.

Made Easy with CoreMedia: SAP Commerce Cloud – Part 1

This first part in the SAP Commerce Cloud series shows our sample website and the various modules we have. From shoppable images and videos to 360 degree spinners and complete product and category integration it is all seamless to the marketer and site manager.

 

Discover firsthand how customer experience is the new competitive advantage at SAP CX LIVE 2019 booth #123, taking place May 7-8, 2019 in Orlando at the Orange County Convention Center West. Gain can’t-miss insights to understand your customers, transform your business model, and provide exceptional experiences while building trust and loyalty.

Reinventing the in-store experience with digital content

We have seen a lot of offline stores go under in the past several years. Reasons are many but the one simple fact is shoppers aren’t going into the store. There needs to be a reason to go into the store, either for the experience it brings or something more monetary like returning merchandise or picking up merchandise purchased on other channels. You could do what Khol’s did and accept Amazon returns; according to the Motely Fool, Khol’s found that store traffic was 8.5% higher at stores in the program than at those stores that were not (link). While that’s really thinking out of the box and it definitely looks like it’s working out for Khol’s, not everyone can do that or is set up to do that.

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When global digital experience projects fail

If you haven’t heard about the lawsuit the Hertz Corporation has filed against Accenture then you should probably read up on that a little bit before reading this.

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HCL bought WebSphere Commerce, So what now?

It’s been almost five months since the announcement of HCL purchasing WebSphere Commerce from IBM(link). A lot of discussions have been had by the many brands and companies that use WebSphere Commerce to drive a lot of revenue from the e-Channel and more. The fact is, WebSphere Commerce isn’t going anywhere any time soon if ever. Every conversation I have had with anyone at HCL is they intend on investing in WebSphere Commerce and the team they are building is impressive and ready to take on the challenge.

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The CoreMedia Commerce Hub

It has been pretty widely known our eCommerce integrations with CoreMedia are very popular and in most cases a differentiating implementation advantage we have over our competitors. This isn’t by mistake or luck, but by design. Our LiveContext has been around for quite some time, we actually proved this out with WebSphere Commerce over four years ago – as seen in one of my earlier videos.

This LiveContext has been extended with a generic “hub client” component that then communicates with the various services (IBM, SAP Hybris, SalesForce, etc). With a base implementation we can then incorporate the service implementation for the specific commerce system, welcome, Commerce Hub. The base implementation is configured using Spring Boot which is then encapsulated in a Docker container. This makes DevOps and deployment a snap!

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For a better description and demonstration of how this works, take a look at our DevCon 2019 video for Commerce Hub where Moritz Kleine talks about CoreMedia Commerce Hub:

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