About Bob Balfe

Distinguished engineer, Strategy and Offering Management, Watson Customer Engagement, IBM.

Book Review: The New Rules of Marketing and PR

I tweeted about this book a couple of times while listening to it because the one liners inspired me to share immediately. I usually wait until I am completely done with a book before I even mention it just because I am never sure how good it will be by the end. This book, from the start, was perfectly on topic, great tips, and does a amazing job explaining this new era of marketing and PR. Even going pretty deep in explaining the success of Trump and his tweets. Controversial or not, social media gives the individual more power than any time before in our history. Thought leaders, writers, and video blogging has empowered an entire generation of kids to learn how to make a lot of money just being themselves and doing what they like. It’s the new dream , the “I want to be a baseball player when I grow up” terms used by my generation – now it’s “I want to be a YouTube star” or have my own “show“. I highly recommend to any company that is looking to grow a solid customer base, become involved with those customers, become a trusted advisor, and engage with them like never before – this is the book for you.

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That’s not the weather man, that’s Watson

Happy Thanksgiving!

I figured I would post a funny exchange I had with my mother on Facebook. I am spending the holiday in Tampa, Florida and the weather has been beautiful. However, in Utica, NY we left on Sunday during a blizzard with over 4 inches of snow already on the ground. Needless so say it’s been great in Tampa, the only problem is my watch is programmed to give me The Weather Channel alerts based on my settings. Anyway, here is the funny exchange, my favorite part is her last response…

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45 million turkeys are being tracked by blockchain

Tracking food is going to be ubiquitous with shopping for groceries. Soon every piece of food will be tracked right back to the farm or the manufacturer. I wrote similar words two years and today it’s here.

About 200,000 of Cargill’s Honeysuckle White brand turkeys have codes on their packaging that consumers can use — via text message or on the Honeysuckle White Web site — to learn more about the farm, including its history, how it treats its birds – link

I created an iOS prototype that integrated with then the IBM Sharedledger, used the API’s to parse through the product history and display them to the shopper. Click the link below to read more on that:

The future of eCommerce is with blockchain

Boosting online sales 10-fold in 24 months with relevant, personalized customer engagement

As it reinvented itself as a digital retailer, Buffalo Jeans aimed to drive e-commerce revenues. How could it identify individual customer preferences and engage with them on a one-to-one level?

Click here to learn how they did it.

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Using CoreMedia, clients have reduced their time-to-web by 75%

Yep, continues to be one of my favorite integrations with our Commerce engine. This is a first class CMS that is best in class and the integrations with IBM Commerce are like none other. They have extremely tight integrations with IBM Commerce, giving merchandisers and marketers a seamless administration of their entire eCommerce site from learning to purchasing, this single CMS does it all.

Using CoreMedia, marketing teams can now publish promotional pages, inspirational guides, enhanced product detail pages and thematic microsites – all with no IT involvement. – link

If you are not familiar with these integrations, you might want to check out the video series I did with Coremedia to show how cool it can be to run an eCommerce site.

You can watch the entire series here: link

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Book Review: The Dichotomy of Leadership

With a heavy focus on “extreme ownership” and balanced leadership, this book was excellent for aspiring leaders. Especially if you have a military background, it was like watching Saving Private Ryan and learning from all of the leadership examples but with a business focus.

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Taking your campaign to the next level with Watson

So you have probably heard about Watson Campaign Automation, but have you seen the new cool user interface or the new artificial intelligence powered Watson assistance?

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