B2B eCommerce is very unique in that you get contracted pricing and in some cases even a filtered catalog of products based on your contract. You might also get some other B2B goodies like requisition lists, re-ordering, and even “buy on behalf of” but generally, the site shopping experience is almost identical to a B2C site, or at least it should be…
Differentiating yourself as a luxury brand is almost a necessity today if you want to stay in business. Managing the digital store experience across all channels should be able to be controlled using a single tool. This demonstration Coremedia did at DMEXCO 2018 in Europe is very impressive. With its physical layout of 5 giant flat screen televisions shadowing the main stage, they show the content variants the Coremedia Studio allows you to control for the various devices accessing the site.
The importance of omni-channel are clear, either you connect your web and physical presence or you will be left in the dust. More and more customers are ordering with their mobile devices or their web browsers and opting to pick up the product from the store.
B2B can be antiqauted and even complicated, but not with IBM WebSphere Commerce…
I get a lot of queries on what IBM is doing with blockchain for Supply Chain. There are many use cases and this one is dead on; similar to the use case I outlined in my original post “The future of eCommerce is with blockchain“, tracking products from farm to market will be the new standard for consumable goods. Integrating this technology into an eCommerce website and order management system will be necessary in order to take full advantage of transparency, transactions, and ownership; empowering the shopper to make the best decisions on purchase.
If you could track exactly where consumable products you shop for come from and how long they have been in transit, would you?
Join this webinar on January 8th and see the developer code pattern used to create a blockchain application for a coffee retailer.
Abstract and link to event page:
The journey from mountaintop to countertop is long. Gaps in accountability and transparency open the door to delays and fraud. Enter IBM Blockchain. In this developer code pattern, we will create a blockchain app that increases visibility and efficiency in the supply chain of a coffee retailer, giving you a taste of a traceable, trackable coffee trade. See how blockchain can help farmers, roasters, and everyone in between bring you a fresher, fairer cup. – link
Order management is central to a true omni-channel experience. Whether your call center rep is fixing web carts or your store associate is checking out a shopper for a Buy-Online-Pickup-In-Store (BOPIS) order, they all need to be connected. Common pricing, promotions, cart, and access to the central customer profile is key to an omni-channel experience and today, it is expected.