About Bob Balfe

Distinguished engineer, Strategy and Offering Management, Watson Customer Engagement, IBM.

NRF 2019 Interviews: Most impactful thing you saw at NRF was?

Some great feedback from our partners on the cool things they saw this year at NRF!

I would like to give thanks to everyone who shared their thoughts with me this year:

Scott Young, Zilker Technologies
Joe Cicman, IBM
Carlo Visani, Tecla Group
Luis Rodriqguez, IBM
Caitlin Gilman, IBM
Kathryn Healy, OSF Commerce


Inventory controlled marketing content

You go to your favorite shopping site and you see a cool new banner add with clickable products in the banner. You click on the product and it sends you to the product page, you select the size, color, and whatever other attributes and then you attempt to add the item to the cart only to find the item is out of stock! So frustrating!

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Video achieves a 66% higher average website conversion rate

According to Aberdeen’s 39 Essential Content Marketing facts:

  • 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t
  • Companies using video in their content marketing mix show a 66% higher average website conversion rate (4.8% vs. 2.9%).

This is exactly why brands who want to differentiate and be iconic should consider things like shoppable video and shoppable images.

Take a look at the short video below to learn more about CoreMedia Studio and how you can easily create shoppable videos with no coding!

Going to NRF2019? Be sure to visit BOOTHS 3076,2931!

Let’s meet at NRF2019!

You got it! I will be at NRF with the rest of the CoreMedia team this year. If you have questions for me and the team or just simply want to see a kick-butt demonstration on how you can make your brand iconic then let’s meet at booth 2931 (level 3)!

Then, mark your calendar for our Exhibitor Big Ideas Session on Sunday, January 13th – 1:00pm-1:30pm. More details to come.

Connect with me at bob.balfe@coremedia.com and I will personally give you a tour of the booth!

This year’s NRF is all about joining together to create a new model for retail. If any vendor knows how to make an impact in retail, it’s CoreMedia. CoreMedia Content Cloud helps global brands and retailers manage their content and deliver amazing experiences to any customer on any channel at any time. Come visit us at NRF 2019 – Retail’s Big Show – and let our global team show you how simple it can be to transform your generic online store into a personalized, omnichannel machine for generating loyalty and revenue. – Click here for more info!

Given I am freshly new to the team I took the liberty of adding myself to the NRF photo!


The best Content Management System for eCommerce

I have always liked being part of something great. My move to CoreMedia was a move to be part of an amazing team and technology and it is my opinion THE best CMS for eCommerce. The CoreMedia Content Cloud’s eCommerce Hub has pre-built integrations for ALL major eCommerce platforms, and with those integrations you gain access to things like shoppable images, shoppable videos, and a whole lot more.

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Giving eCommerce administrators the ability to visually select and instrument images and videos with shoppable actions with zero programming will completely expedite your customers shopping experience and moving your brand closer to becoming iconic!

Seamlessly blend content with commerce and distribute it across all digital channels using Content Cloud’s eCommerce Hub, which includes pre-built integrations for all major eCommerce platforms (including Salesforce, IBM, SAP, and Elastic Path), and quick integration with homegrown commerce & marketing platforms. – link

Want to see a demonstration or learn how CoreMedia can make your eCommerce sites iconic?  Click on your eCommerce platform below to learn more or send me an email bob.balfe [at] coremedia.com to arrange a meeting.

If you have a home grown eCommerce system you are also in luck!  The flexibility of the CoreMedia Content Cloud’s eCommerce Hub accounts for even the most custom, home grown solutions. Click here to learn more for how you can use CoreMedia to make the most out of your current investment.

Lastly, don’t forget the nine video YouTube series I did with CoreMedia a few years back where I showed how easy it was to manage an eCommerce site within the CoreMedia Studio and how tight the integrations are with eCommerce.

Getting to know CoreMedia

If you are not familiar with CoreMedia I encourage you to visit our customers page to see what amazing brands use our software for their iconic digital experiences.  If you are a geek like me and want to see how this stuff works then you might want to watch this great short video series Chris Kubosch has put together (see below).

If you would like to discuss how CoreMedia Studio can help you achieve iconic experiences then don’t be shy and get with me for a consultation!

CoreMedia’s Guide to Awesome Storefronts