If you search the internet for the top eCommerce trends you will get a lot of different opinions, and I mean a lot. I have looked at many of them and I have also spoken with many customers and partners and I have decided to put together my own list of trends. Each one is arguable and to be honest they are not in any particular order, this is not a David Letterman top 10 (ok, I may have dated myself with that comment).
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So many companies offer Buy-Online-Pickup-In-Store (BOPIS) or even ship from store today and it amazes me that so many companies are not. Extending brick and mortar presence (inventory visibility) to the web will increase in store traffic and sales. This also goes for call centers and support lines – can your customers order online and call in to change their order before it’s shipped or picked up in store?
A really good, related article is 5 reasons why retailers should embrace BOPIS.
Research shows the Buy Online Pickup In-Store (BOPIS) option is responsible for nearly 30 percent of online retail revenue. – link
Below is a recoding of a a demonstration my team and I produced that shows a really good end to end story for a true omni-channel solution (Watson Commerce). One where each step in a campaign is controlled by lines of business users. Giving customers options like BOPIS gives your brick and mortar stores more traffic and more chances to give additional offers and incentives resulting in additional sales.
In this Partner Connect video I demonstrate on how easy it is for a line of business user (no coding required) can completely script and control a chatbot for both web and mobile. The impressive piece is how easy this is and how simple it is to have your chatbot interface with native features of your mobile device, like the camera and GPS location.
See how you can create scripted mobile chatbots using nothing but IBM Forms Experience Builder and IBM DX as a line of business user with no coding!
The push to use Natural Language Processing (NLP) was really big a few years ago, today, it’s expected.