Personalization with Salesforce Marketing Cloud Journeys

In my latest Made Easy with CoreMedia video I show our new integration with Salesforce Marketing Cloud Journeys. In case you are not familiar with Journeys, take a look:

Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand

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In this demonstration I show how you can personalize content to customers in various Marketing Cloud Journeys. This is great for extreme personlizations like abandoned cart content, birthdays and anniversaries, and much much more.

In this video I show how we use a Birthday Journey with a coupon banner to show to a user who is part of the “Birthday Journey with Coupon” journey.

We also show how you can use the CoreMedia studio to easily control multiple personalized banners for several different journeys. Putting this powerful personalization capability in the hand of editors with zero programming… awesome.

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