The key to iconic content management is velocity

Last week, at Salesforce Connections, I got the opportunity to listen to Brian Fortier of Deckers Brands (UGG, Hoka One One, Sanuk and Teva) tell how they used CoreMedia to deliver relevant and in the moment content, improve their speed to market, and decrease developer dependency for a race campaign they ran for their running shoes – Hoka One One. I took a few pictures of Brian telling his amazing story at the event (see below).

Imagine delivering 12 hours of live streaming on the home page and switching that home page three times in less than 12 hours – I would argue that most companies could not do this. Have six landing pages with race results and serving over 250,000 visitors. ┬áSite performance, cache invalidation, and limiting dependecy on developers were just a few of the factors in play here.

With an implementation time of less than 60 days with over 50 unique templates, I would say Brian and his team achieved some amazing results.

Being able to achieve this velocity requires a tool that is driven by business people for the quickest results. Relying on developers to deliver this experience is a thing of the past. Businesses require speed and agility to react to real-time events, this is exactly what CoreMedia Content Cloud was designed for. Such a great story and I am glad I got to hear it!

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