Why are brands adopting a headless eCommerce approach?

In this short interview I ask Drew Lau, VP of Product from Mobify, why more and more brands are adopting a headless approach for eCommerce and content. Take the pain out of managing and coding your front-end and use Mobify’s front-end-as-a-service platform to make your digital experience iconic!

Mobify’s Front-end as a Service unlocks the agility of a headless commerce approach while powering fast, immersive experiences with PWAs, AMP, and native apps. – link

In this interview Drew answers these relevant questions:

  • Why are more and more retailers and brands adopting a headless commerce approach?
  • What’s the value in taking a headless approach to content management?
  • What are the challenges associated with going headless?
  • What are the different options for building a front-end for a headless environment?

 

Related articles:

Screen Shot 2019-06-18 at 10.57.07 AM.png

 

HOW DOES SALESFORCE PAGE DESIGNER WORK WITH A CMS?

 

Advertisements

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.