In this short interview I ask Drew Lau, VP of Product from Mobify, why more and more brands are adopting a headless approach for eCommerce and content. Take the pain out of managing and coding your front-end and use Mobify’s front-end-as-a-service platform to make your digital experience iconic!
Mobify’s Front-end as a Service unlocks the agility of a headless commerce approach while powering fast, immersive experiences with PWAs, AMP, and native apps. – link
In this interview Drew answers these relevant questions:
- Why are more and more retailers and brands adopting a headless commerce approach?
- What’s the value in taking a headless approach to content management?
- What are the challenges associated with going headless?
- What are the different options for building a front-end for a headless environment?