One of the most important integrations between a content management system and the eCommerce system is personalization. Being able to control your customer segments in a single place and use those segments and behaviors to drive the shopping experience is a goal most eCommerce managers wish they could consistently execute. In order to be able to do this you will need a pretty tight integration with the eCommerce segmentation or even an analytics or marketing platform along with letting your site managers be able to preview that content as the various customer segments you define.
Here is a high level video demonstrating how easy and powerful this can be done in the CoreMedia studio. While this demonstration uses IBM Watson Commerce, this could also be done with many of the other eCommerce platforms we support.