According to Aberdeen’s 39 Essential Content Marketing facts:
- 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t
- Companies using video in their content marketing mix show a 66% higher average website conversion rate (4.8% vs. 2.9%).
This is exactly why brands who want to differentiate and be iconic should consider things like shoppable video and shoppable images.
Take a look at the short video below to learn more about CoreMedia Studio and how you can easily create shoppable videos with no coding!