I tweeted about this book a couple of times while listening to it because the one liners inspired me to share immediately. I usually wait until I am completely done with a book before I even mention it just because I am never sure how good it will be by the end. This book, from the start, was perfectly on topic, great tips, and does a amazing job explaining this new era of marketing and PR. Even going pretty deep in explaining the success of Trump and his tweets. Controversial or not, social media gives the individual more power than any time before in our history. Thought leaders, writers, and video blogging has empowered an entire generation of kids to learn how to make a lot of money just being themselves and doing what they like. It’s the new dream , the “I want to be a baseball player when I grow up” terms used by my generation – now it’s “I want to be a YouTube star” or have my own “show“. I highly recommend to any company that is looking to grow a solid customer base, become involved with those customers, become a trusted advisor, and engage with them like never before – this is the book for you.