So many companies offer Buy-Online-Pickup-In-Store (BOPIS) or even ship from store today and it amazes me that so many companies are not. Extending brick and mortar presence (inventory visibility) to the web will increase in store traffic and sales. This also goes for call centers and support lines – can your customers order online and call in to change their order before it’s shipped or picked up in store?
A really good, related article is 5 reasons why retailers should embrace BOPIS.
Research shows the Buy Online Pickup In-Store (BOPIS) option is responsible for nearly 30 percent of online retail revenue. – link
Below is a recoding of a a demonstration my team and I produced that shows a really good end to end story for a true omni-channel solution (Watson Commerce). One where each step in a campaign is controlled by lines of business users. Giving customers options like BOPIS gives your brick and mortar stores more traffic and more chances to give additional offers and incentives resulting in additional sales.