a Watson Customer Engagement Story: Omni-channel

In this video I show how Evan and the marketing team use the Watson Customer Engagement portfolio to successfully execute an omni-channel campaign.

We start with Evan working with his team to set up an SEO strategy, dynamic pricing to compete against Amazon, and create a dashboard to monitor the customer experience and the performance of the site in comparison with the other categories. Watch how Evan and his team quickly setup and execute this campaign and also see what the customer Katie experiences across the web channel, call center, her mobile application and then lastly the store assistant.

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