FIT, Tommy Hilfiger, and IBM collaborate with AI

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Design by: Grace McCarty

Artificial intelligence is transforming all industries and the recent partnership of the Fashion Institute of Technology (FIT), Tommy Hilfiger, and IBM is a prime example of the possibilities. I am at NRF 2018 and IBM is showcasing this partnership at their booth #1922.

The design incorporates a special thread embedded in a futuristic, removable plaid panel with IBM’s Watson’s Tone Analyzer. It can then respond in near real-time to the sentiment in a customer’s social media accounts. Read more about the process and what Grace did to create this remarkable jacket. This is a really good example where artificial intelligence augments designers in the creativity process.

Taking our innovative spirit further, we partnered with IBM and the Fashion Institute of Technology on the Reimagine Retail project to explore how artificial intelligence (AI) can identify upcoming trends faster than industry insiders to enhance the design process. The goal was to equip the next generation of retail leaders with new skills, and bring informed inspiration to their designs with the help of AI. – link

To learn more about what Tommy Hilfiger did you can visit booth #1922 if you are at NRF or you can read this article that goes into detail the process Grace and FIT took in creating this jarket or you can read this blog post by Avery Baker, CBO, Tommy Hilfigerfor, a shorter version.

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