CoreMedia integration with the IBM Marketing Cloud and WebSphere Commerce

While I was at NRF I was fortunate to see a pretty slick demonstration that brings together Coremedia’s Content Management Studio, WebSphere Commerce, and IBM Marketing Cloud into a single seamless demonstration.

I see several very interesting integrations in this demonstration, the first is the single click publishing to IBM Marketing Cloud and the next is the integration with IBM Marketing Cloud Behavior user score being used with a WebSphere Commerce segment – all right from within the Coremedia studio interface. In the video I show how you can create a new landing page (mirco-site) on the Perfect Chef site and then create a news letter from the same content. Then I dive on the slick personalization, check it out below.



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