Last night my son Nathan and I used the telescope and an iPhone 6 to take pictures of the eclipse and then the following blood moon. They came out pretty good but my brother Tom (who owns Balfe’s photography) took even better ones! Check out the pictures below:
One of our Ready for IBM Commerce partners, Invodo, is hosting a Webinar on September 29th at 1pm EDT (10am PDT, 6pm BST):
Title: Visual Commerce: A Call-To-Action From Online Shoppers
Visual content – like video, images, and spin photography – is becoming more relevant than ever in the online buying process. In this webinar, we’ll take an in-depth look at visual content and explore the results from our study of over 1,000 shoppers and 94 million e-commerce transactions. Join us Sept 29th at 12:00pm CDT/1:00 EDT to learn all about it!
When: September 29th at 1pm EDT (10am PDT, 6pm BST)
I was completely impressed with the size and quality of DMEXCO in Cologne Germany this past week. The conference only lasted two days and to be honest I think that is more than enough time. The place was jam packed with traffic both days and our booth was pretty active most of the time. This conference is comparable (if not larger) than NRF or Shop.org with over 35,000 people in attendance. One of the things I found interesting was the attendees really understood Cloud and Commerce, the level of technical questioning was right on par with the other conferences and in some cases deeper.I did two sessions (twice, one each day); one session was IBM’s Commerce on Cloud introduction and the other was From Insight to Action with Commerce Insights.
The building was massive, I honestly could not believe how many vendors and sessions were there. There were even camp fires!
At the IBM booth we had a mini-theater area where our business partners, CPP Studios, designed a custom shoe interface on top of WebSphere Commerce. Customers could walk up, design/paint their shoe, have it published to a WebSphere Commerce online store for sale and then print a picture of their design.
You can watch the full video of me creating this shoe here:
Homebase in the United Kingdom went live at the end of last year with their new site built on WebSphere Commerce, Coremedia LiveContext, and the Bloomreach search plugin. In May, at the Amplify conference, Rachael Jones from Homebase spoke about the results their new site has brought in and the figures are outstanding:
• Average Order Amount vs. previous period last year: 8% increase
• Sales based on SEO increased vs. previous period last year: 17% increase
• Traffic to website vs. previous period last year: 36% increase
• Multi-channel sales (mobile optimization): 60% increase
If the sales numbers are not enough, Coremedia has transformed the way the different teams work on the site, offering a full collaboration suite centralized on Coremedia’s content management.. Barriers between business, creative, and IT teams were removed so all can now collaborate directly in CoreMedia. This also freed a lot of time for creative to undertake more strategic initiatives.
Search landing pages are managed in WebSphere Commerce and augmented by content from Coremedia. This is a prime example of which I spoke about in my previous post where Coremedia supports all three options for “owning the glass”. This enables the business users to get an optimum experience in the tools that make the most sense for the job. This also enables the site to promote specific content for search terms, for instance, if the shopper searches for “drills“, Homebase can now easily show promotions related to drills or specific brands of drills like Black & Decker.
Brand sites like Dulux Paint are now much easier to realize. This drives revenue for Homebase because partners pay for this sponsored content.