Earlier this month I put a spot on my blog header that shows some key articles, links, or messages I think are important to my readers. I used a bit of jQuery and four campaigns running in the IBM Mobile Web Push Reactive Campaign Manager to have this dynamic content provided.
The different lines of text are changed every five seconds using jQuery animation. I have tracked the stats of these campaigns over the past month to see how well this area on my blog is noticed by my readers. Since the header shows on every page, including single posts, it is definitely getting a lot of exposure. The results however, are not as good as one (me) might have thought.
As you can see from the chart for roughly 20 days I had just over 3,000 unique visitors with over 12,000 notifications triggered and only 9 notifications clicked. That results in 0.07 percent click-through rate. Now, because it is a blog and my readers probably have already read some of the things in my campaigns, I can understand the lack of click-through rates. I can also use the report tool to see the performance by campaign, for instance, my top performing link was the “Promote GreenWheels” campaign that was a simple line of text:
Have you seen the GreenWheels demo yet? Watch it here.
This campaign had a click-through rate of 0.12 percent – woo hoo!
What I plan on doing going forward is linking to other content on the internet I find interesting and see how that works. The great thing about using the Reactor API’s is I never write code and just use the campaign manager tool to push new content to the header.
These are the four campaigns currently running:
You can get started pretty easily with IBM Mobile Web Push with the 30 day trial – click here to start your trial today.
Stay tuned for my next blog where I share the code I used in my WordPress site!