Guest Post by:
You can invest a fortune in creating a sophisticated, exclusive storefront design style, integrating the most cutting-edge technologies into your web store, boosting its overall performance and speed, implementing the latest marketing and promotional options or you can even set dramatically lower prices than your competitors, but all these investments and attempts may turn to be just a waste of your valuable money, time and effort, if your customers don’t get their orders in a timely manner.
Indeed, effective and fast shipping services can make a great contribution to your overall ecommerce success. While today’s consumers highly appreciate the idea of shopping online just from the comfort of their own homes or offices, as much they value the opportunity of receiving their purchases in quick terms.
Fast delivery comes especially viable during holiday seasons, when people are typically on a crazy rush to find gifts for their beloved ones, friends and all others in their recipient lists. Here I would like to suggest a rather helpful solution – to integrate a holiday shipping calendar with strict shipping deadlines predefined into your storefront. This will provide your clients with an unmatched convenience to manage their online purchases with maximum efficiency and let them enjoy total peace of mind knowing that their orders will arrive on time.
According to the Forrester report that analyzed plenty of web stores all over the world, a large percentage of online shoppers tend to abandon shopping carts being stunned by the large amount of shipping costs. Despite advanced, user-friendly store design and enhanced online shopping comfort, shipping turned to be the key factor in consumers’ purchase-making decisions.
My advice here is to offer totally free shipping that will not only convince your customers to complete their transactions, but also encourage them to purchase more products from you. Make sure that a ‘free shipping’ option is placed visibly enough on all store pages. Some other reputable researches suggest that online stores with free shipping services enjoy significantly higher conversion and customer satisfaction rates.
Multiple Shipping Options
If your online store is targeted towards the Global client audience, then make sure that it supports all world’s major shipping providers, including DHL, FedEx, UPS, USPS, Intershipper, Canada Post and Australlia Post to name a few. Your buyers will definitely appreciate the offer of both standard and customized shipping services and rates.
And finally, just as with pricing, quality guarantees and any other specific product features, it is more than crucial to be absolutely honest and clear with your shipping options and services, avoiding any hidden fees and terms. This will surely increase your credibility level dramatically. Don’t forget – as much your clients trust you, as higher chances of their purchase-making decisions.
Do you have any other ideas or pieces of advice about effective delivery for ecommerce projects? You’re welcome to leave your comments in the form below.
Nicolas Fincher is a community and PR manager at www.cs-cart.com, a well-known software development company with the comprehensive range of ecommerce platforms for start-ups and established online projects.