“IBM Mobile Web Push is a messaging platform that pushes marketing offers to mobile devices and websites. With Mobile Web Push, you can dynamically trigger content for display on mobile devices and websites that is based on a visitor’s actions. Mobile Web Push runs on an event-driven API called Reactor. When a mobile user interacts with your mobile website, page or click events are sent to a back-end Reactor server. The user then receives offers based on the rules that are defined on the server.” – link
On June 18, 2014 Join WebSphere Commerce thought leader, Jerry Lewis, VP Smarter Commerce at SysIQ, and IBM panelists Errol Denger, Director Product Management and Strategy, Bob Balfe, Brand Solution Architect, Smarter Commerce, and James Fong, IBM Commerce Product Manager, for a Webinar on leveraging WebSphere Commerce business tooling to implement one-to-one marketing – click here to register today.
Learn how to get the most out of WebSphere Commerce personalization and precision marketing by employing out of the box capabilities of Management Center. In this webinar we not only describe how to deliver 1 to 1 marketing, but we also show you exactly what to do to make it happen using live demo stores. Topic areas will include personalization techniques for promotions, search, advertisements, offers, cross sells, landing pages, static contents, closed loop marketing, segmentation, merchandise attributes, and more. We will also show a few content management tricks and tips for increasing the flexibility of merchandized landing pages and content spots. Finally, we’ll offer tips and caveats for personalization in a responsive website design, so that your personalized content and offers display correctly and effectively no matter the device your customer is using.
Space at this Webinar is limited so sign up today!
Note: registrations are subject to approval by SysIQ.
If you missed the IBM Smarter Commerce Solution Center demo “GreenWheels” you can watch the story of Katie below. This is fairly comprehensive demonstration that shows WebSphere Commerce and several other IBM products integrated for a seamless customer experience.
Some key highlights of the demo:
- Responsive design for web, mobile, tablet.
- IBM Connections surfaced through WebSphere Content Manager for the community
- Order Management for store inventory visibility, buy online pickup in store, and pickup and pay in store.
- Centralized offer management using IBM (Unica) Interact
- Digital Analytic’s for “wisdom of the crowd” product recommendations.
- eMessage for email campaigns
- IBM Mobile Web Push for Rich notifications to mobile device
This demo walks through the experience of Katie – a consumer wanting to buy a new bike from the fictional Greenwheels company We will show Katie’s experience as she goes from interested consumer to passionate brand ambassador.
Greenwheels uses IBM’s solution for delivering exceptional & contextual customer experiences.
WebSphere Commerce comes with a pretty comprehensive set of REST services that are used as integration points with other systems. While this may sound geeky and boring on the surface, imagine cross-channel content that is driven by a precision marketing engine. Watch this video as I show how cool this particular REST service really is.
You have read about and have seen the material around Commerce Composer and the new widget framework in WebSphere Commerce introduced earlier this year and you have also seen my video series about CoreMedia’s content management system integration with WebSphere Commerce. Well, guess what? That is old news and at the IBM Smarter Commerce Global Summit you will see the next evolution of that integration called LiveContext 2.0.
Take a look at this great 4 minute video and see the work the CoreMedia team has done to give marketers the power to fully control the look and feel of their site while offering a first class shopping experience.
If you are a leading edge eCommerce shop that wants a first class content driven site with eCommerce capabilities then make sure you check out CoreMedia’s booth at the Summit (booth G-4).
Feel free to email Pat Kerrigan today to setup your personal demonstration at their booth.
This year I will be one of the presenters in the Solution Center at the IBM Smarter Commerce Global Summit in Tampa so make sure you stop by and say hi!
You will see our story of Katie who is in the process of purchasing a road bicycle for a ride she is planning to attend in her community. Come see the interaction Katie has with the GreenWheels brand and follow her through her shopping and community experience. Here are some things you will see in this seamlessly integrated experience:
- Social media influence
- A consistent brand experience on the web, mobile, tablet, and in-store
- Centralized and targeted offer management
- Integrated community and shopping experience
- In-store inventory visibility
- Targeted cross-sells and up-sells
- Cross channel offer alerts
- Rich, targeted notifications to her mobile device