Rewarding customers with stackable promotions

stackable-promotionsSome stores do this but I have not seen a lot of online stores that do this today and I really don’t understand why they don’t. The closest thing I have experienced to “stacking promotions” is the use of a Macy’s credit card and applying some coupons they sent me in the mail on top of the order. At times I am shocked at the total discount and sure as heck it keeps me going back to Macy’s because of it! So why not online? Why don’t more eCommerce sites offer the ability to stack promotions. Well if your site is based on WebSphere Commerce then its as easy as pie to do. Check out the video below to see the administration and customer experience for stackable promotions. I also give a glimpse into my next video about digital wallets.

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