Promotions and Promotion Codes in WebSphere Commerce

promotionsIn this video I show how you can create a promotion that requires a promotion code. The business user tooling generates the codes for you based on prefix and suffix criteria you provide. I then show how the codes can be exported to other systems with a CSV file.

These codes can then be used in other systems like Enterprise Marketing Management and Order Management. In this scenario WebSphere Commerce is the system of record for the promotion codes and can be redeemed on the web and mobile channels. One scenario might be that IBM Interact decides which codes to offer on the web site based on a series of conditions – segmentation, referral, channel, etc. You can imagine a shopper getting an email, clicking on the offer and getting sent to a special landing page where the coupon is then put into the shoppers coupon wallet.

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