The insanity of the Marketing Technology landscape!

A very interesting graphic from LUMA Partners (LUMAscape) was recently published. You will notice pretty much all of IBM’s recent acquisitions (in the last 3 or so years) are on this graphic. This is in my opinion a validation of the IBM’s Smarter Commerce strategy as their products become more and more integrated. Having a single company with best of breed technologies integrated and supported by one company makes this landscape a bit more consumable and less daunting.

Many of IBM’s products will be showcased at the two Smarter Commerce Summits being held in Nashville and Monaco, make sure you get there and learn why IBM is the leader in this space!


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