There is a stigma in the social world where one regurgitates information. These are the people who re-tweet things carelessly and often not even reading the content of the Tweet. This specifically addresses Tweets with URL’s. Too often I see a great Tweet, open the URL and the content has nothing to do with the Tweet text. This is a form of phishing or spamming to get a click-through view. Here are some basic tips I try to follow:
- Stick to your Twitter ID persona. If your account is for sports as an example then only re-tweet sports information. Forwarding tweets for other topics may lose you some followers. My own ID is somewhat general but I “usually” stick to technology related material and throw in a bit of my personality now and then.
- Read the content! If there is a URL in the Tweet take some time to read the entire article before you re-tweet. Many people use “shock text” in tweets or article titles only to find out the actual content may be the opposite position or something entirely different that the title.
- Be social – don’t just re-tweet, engage. If there is an article then even post a comment on the article. Don’t just re-tweet, reply to the tweet with an observation or a simply “thanks for sharing” if you found it useful.
- Kids – be careful who you follow and what you say online. You never know what future employers or schools may dig that information up down the line.
- Follow your company guidelines! Be on the safe side if you are employed, state in your profile Tweets are my own and be careful about re-tweeting content that puts your company in a bad light. Re-tweeting and tweeting yourself are the same thing.