It’s an age-old adage – Business vs Pleasure.
In a world where athletes make millions and the average business person makes less than $100K it is hard to argue that a market designed for entertainment isn’t big business. However, the customers are clearly in it for pleasure. This is why Facebook on paper is more valuable than LinkedIn – how can you argue with almost a billion users? LinkedIn, however, has over 200 million “business users” and the entire focus of LinkedIn is to “link” you with other business people.
I check a lot of sites for “news” – CNN, ESPN, Mashable, IBM’s Intranet, and a few others. I also check Facebook and LinkedIn daily. Facebook is clearly for “entertainment” while LinkedIn is all business. At this point I have almost double the connections on LinkedIn than I do friends on Facebook and the news feed is becoming more and more valuable from a business perspective. The news feed in LinkedIn is becoming more and more my “daily news”; mainly because the people I connect to are in or related to my business life. The posts are getting better and better and Group usage in my opinion is on the rise. I have made so many connections to customers and partners from LinkedIn groups it is now surpassing my blog and Twitter. In the end this just makes myself and my company more accessible.
If you have not taken LinkedIn serious you may want to consider it and grow your network!