Using Campaigns and Coremetrics to drive sales on your web site

In this video I show how you can use campaigns in WebSphere Commerce to track content and product sales in your website. Campaigns allow you to tag things like web activities with the campaign ID and then pull reports about the performance of that web activity on your site. Web activities in WebSphere Commerce are scheduled content for your site. In this video I use a web activity to promote four products on the home page of our store. I also use a promotion for all furniture (a 20% discount) and the discount is visible in the web activity under each product.

Campaigns are great for pulling together content on the site and have it reported under a single entity. Use campaigns for seasons, holidays or promotional specials.

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