Great article on InfoWorld. As I get more and more acquainted with my new job, meet with customers and learn the business of eCommerce I am seeing this more and more. For instance, Business Architect is clearly a job role that could fill some gaps. It brings me back to my Marine Corp days where each developer on the supply system project (ATLASS) got supply certifications (an additional Military Occupational Specialty). We went through many classes to learn how supply management was done and in the end we were pretty good at the business side. This allowed the developers to truly understand the business needs of the application and in the end it resulted in an amazing application that was used for many years.
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