So many companies offer Buy-Online-Pickup-In-Store (BOPIS) or even ship from store today and it amazes me that so many companies are not. Extending brick and mortar presence (inventory visibility) to the web will increase in store traffic and sales. This also goes for call centers and support lines – can your customers order online and call in to change their order before it’s shipped or picked up in store?
A really good, related article is 5 reasons why retailers should embrace BOPIS.
Research shows the Buy Online Pickup In-Store (BOPIS) option is responsible for nearly 30 percent of online retail revenue. – link
Below is a recoding of a a demonstration my team and I produced that shows a really good end to end story for a true omni-channel solution (Watson Commerce). One where each step in a campaign is controlled by lines of business users. Giving customers options like BOPIS gives your brick and mortar stores more traffic and more chances to give additional offers and incentives resulting in additional sales.
In this Partner Connect video I demonstrate on how easy it is for a line of business user (no coding required) can completely script and control a chatbot for both web and mobile. The impressive piece is how easy this is and how simple it is to have your chatbot interface with native features of your mobile device, like the camera and GPS location.
See how you can create scripted mobile chatbots using nothing but IBM Forms Experience Builder and IBM DX as a line of business user with no coding!
The push to use Natural Language Processing (NLP) was really big a few years ago, today, it’s expected.
As you heard, back in Q2 Mobiecom put in support for eSpots – meaning line of business users can easily control marketing content throughout the site using Management Center. Now, that same Mobiecom storefront is the first storefront to be validated by IBM for all versions of IBM WebSphere Commerce, including V7, V8, V9 and IDC (IBM Digital Commerce), the SaaS version. This is really big news because if you standardize on the Mobiecom storefront, upgrading to new releases of WebSphere Commerce or even to the full SaaS version (IBM Digital Commerce) just got a lot easier.
Mobiecom is a SPA (Single Page Application) storefront developed in ReactJS and leverages the headless commerce concept of IBM commerce to create websites that are immune to IBM migration. The separation of the storefront from the back-end allows the business to boldly move forward with business initiatives and stay independent from any changes on the back-end. – link
If you don’t recall the Mobiecom story, check out the partner review I did for it early this year:
In the v22.214.171.124 version of WebSphere Commerce it now supports integration with the Sterling Omni-Configurator.
When my Grandfather died, he had Alzheimer’s, which consumed too many of his last days. It is a sad way to go, alone, confused, in another reality altogether. I have had several close people in my life suffer from this disease. Since the year my Grandfather died I have been donating to the Masonic Medical Research Laboratory for their amazing efforts to cure this disease. I know many buy me presents but this year for my birthday (Today! August 20th) please consider donating a single $1 to this organization and let’s make everyone’s later years something everyone can remember!
Before I could even write this post my amazing friends and family had already reached the goal. So why not continue with this post and let’s get triple or quadruple the goal!
Click here or the image below to donate today!
Join our webinar to hear how Stephen Culver, CIO Barnes and Noble College Booksellers, and his team prepare for their peak sales period: the start of the college school year. You’ll also hear from IBM Commerce experts about peak season risks, areas that online sellers often overlook and what you can do to be prepared in 2018.